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How Are In-App Advertising Rates Calculated?

InMobi

How do mobile ad networks and exchanges determine in-app advertising rates? GET STARTED To help you make sense of all this, here is our guide to better understanding in-app ad rates. CPM, which stands for Cost Per Mille, is one of the original and still most common way of paying for mobile ads.

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Why we care about adtech: The complete guide

Martech

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. What is adtech?

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Why we care about performance marketing

Martech

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). the New York Times) to sell fake ad inventory.

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RPM vs CPM

Monetize More

RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. Place ads in high-visibility areas and ensure they do not obstruct the user experience. CPM ads differ from CPC ads.

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Instagram Audit: What It Is and How To Do It

AdvertiseMint

From analyzing your performance to understanding your audience, an Instagram audit can be a game-changer. Audience analysis: Examine your audience demographics using Instagram Insights to understand your followers better. Do they cater to the interests and preferences of my audience? Source: Canva 8. Source: Canva 10.

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Remarketing Lists for Search Ads: The Tactical Guide to RLSA

AdvertiseMint

Are your Google Ads feeling lackluster lately? Want to re-engage valuable audiences and boost conversions? Introducing… Remarketing Lists for Search Ads, also known as RLSA. According to research, 71% of digital marketers allocate between 10% and 50% of their online advertising budget to remarketing.

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Google AdSense Arbitrage: Is it worth it?

Monetize More

AdSense arbitrage involves publishers buying traffic through paid ads. The main goal is to boost the CTR (click-through rate) on their site’s AdSense ads which help scale their ad earnings as well. Cost Per Click (CPC). Other than CPC, you also need to look into RPMs i.e

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