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How Advertisers Are Unlocking Full-Funnel Growth with Amazon Ads & Agentic AI | Michelle Urwin, Skai

AdExchanger

Michelle Urwin, Chief Marketing Officer of Skai, joined Sarah Sluis at Cannes Lions 2025 to share the biggest shifts in commerce media.

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Website Conversion Optimization: The Key to Boosting Ad Performance

Single Grain

Are your ads failing to deliver the desired results? You may be missing a crucial piece of the puzzle: conversion rate optimization or, more specifically, website conversion optimization. While it may not be the most exciting topic, it’s the X factor that can set your ads apart in an era of escalating ad costs.

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How to control Performance Max campaigns

Martech

Feed more timely and more detailed conversion information into the Google AI. Optimize the structured data and feeds that Google uses to generate creatives and match ads to queries. Historically, a best practice in PPC was to exert total control over a campaign by using exact match keywords with tightly themed ad groups.

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It’s time to prioritize customer experience in B2B

Martech

Today’s customers want quick answers, personalized experiences, and zero redundant conversations. They want to avoid repetitive conversations You can probably remember a time when you’ve had to repeat your information three or four times as you got handed from request form to a bot to a rep (and then to another rep…).

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30 Social Media Advertising Statistics to Improve Your Strategy

Single Grain

With a wide range of ad formats and targeting options available, businesses can create tailored campaigns that effectively engage with their target audience, ultimately driving conversions and increasing sales. Did we mention that Facebook Ads are cheap? Facebook averages almost double that.

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The Top 5 Ad Sizes That Generate the Most Revenue in 2023

Monetize More

On the other hand, if you have more space available, larger ad sizes like 728×90 or 300×600 may be a better choice. It’s important to balance the number of ads on your website with the overall user experience to avoid overwhelming visitors with too many ads.

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In-Game Advertising: How to Monetize Game Sites & Apps?

Monetize More

This targeted approach not only increases the chances of the player engaging with the ad but also improves the conversion rates for advertisers. For instance, if a player is stuck on a particular level, advertisers can deliver ads that offer tips or solutions to help the player progress.