article thumbnail

Instagram Ad Targeting – 84-point Guide [2023 UPDATE]

Karola Karlson

In this chapter of our Instagram Advertising Guide , we’re going to discover all the different Instagram target audiences. By reading this guide, you will learn: How does the Instagram ad targeting work? How to create Instagram and Facebook ad audiences? How to set up Custom Audiences and Lookalike Audiences?

article thumbnail

The Demise of Third-Party Cookies in AdTech: Why Are They Being Phased Out?

Clearcode

They are mainly used for cross-site identification, which can then power programmatic advertising processes like audience targeting, retargeting, frequency capping, and measurement. Ad blockers also prevent third-party cookies from being saved to a user’s device. Behavioral targeting and retargeting to show personalized ads.

Cookies 64
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Running online ads for BFCM 2023: When do I start and how can AI help me?

Ad Wisey

Some lose this fight without even starting it – if you try and create a brand new Facebook campaign well into sales season, then, due to high number of competing offers, you’ll find it extremely hard for your ad to complete the learning phase – that is, get 30-50 conversions within a 14-day period.

article thumbnail

50 Impactful Facebook Ads Statistics to Help Your Ads Strategy

Single Grain

This format has gained significant attention as Facebook focuses on its growth, especially in response to iOS changes that have made retargeting users who click through to a brand’s website more challenging. Source ) Facebook ads performance: Facebook ads get an average CTR of 0.90% across all industries. female users.

article thumbnail

7 underutilized ways to drive traffic to your brand

NewProgrammatic

Consumer attitudes towards contextual personalization are most favorable in comparison with other types of personalization , such as behavioral, retargeting, demographic, etc. Driving traffic to your brand via contextual advertising ensures that ads will be displayed in a relevant context. The ads can be placed on various pages (e.g.

SEO 52