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TripleLift Expands Creative Leadership with Launch of Programmatic Pause Ads in Partnership with DIRECTV Advertising

Martech Series

Premium Scale and Proven Performance DIRECTV Advertising’s pause ad inventory delivers significant scale, with 200 million monthly available impressions and an audience that averages over three minutes of viewing time.

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In-Game Advertising: How to Monetize Game Sites & Apps?

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For instance, if a player is stuck on a particular level, advertisers can deliver ads that offer tips or solutions to help the player progress. This not only provides value to the player but also increases the chances of the player engaging with the ad. This can be especially effective if the ad is relevant to the game’s content.