Single Grain

MAY 5, 2025

Companies that align Account-Based Marketing with Account-Based Advertising report 60% higher win rates than those that don’t, according to RollWorks. This significant performance gap underscores a fundamental shift in how successful B2B organizations approach their advertising efforts.

Account-Based Advertising 52

Account-Based Advertising ROI Advertising Conversion Rate 52

Single Grain

MAY 5, 2025

Account-based advertising has proven to be a powerful B2B strategy, with 70% of B2B companies already running dedicated ABM programs. But the real challenge comes when organizations attempt to scale these initiatives beyond a handful of target accounts.

Account-Based Advertising 52

Account-Based Advertising Advertising Conversion Rate ROI 52

Martech Series

DECEMBER 15, 2022

The company’s forward momentum continues with Leader ranking for Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider. Recognition includes Leader badges across three categories, including Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider.

Account-Based Advertising 98

Account-Based Advertising ROI MarTech Marketing 98

Martech Series

OCTOBER 13, 2022

Highlights include two awards each for Best Estimated ROI and Fastest Implementation, awards for Easiest Setup, Easiest To Do Business With, and Highest User Adoption, as well as 15 G2 Grid Report Awards as a Leader or High Performer. Best Estimated ROI. Results Index for Marketing Account Intelligence. Best Estimated ROI.

Account-Based Advertising 98

Account-Based Advertising ROI MarTech Marketing 98

Martech Series

JULY 12, 2022

This more streamlined and data-backed approach enables them to identify and prioritize their target accounts, activate data-driven programs globally across the primary channels Revenue Marketers rely on, and measure the direct impact on pipeline and business growth.

Account-Based Advertising 98

Account-Based Advertising Conversion Rate ROI MarTech 98

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. The results of these adoptions are promising.

Marketing 127

Marketing Account-Based Advertising MarTech Retargeting 127

Single Grain

MAY 4, 2025

Data-driven account selection is fundamental to any ABM guide implementation, with 78% of high-performing ABM teams using firmographic and intent data to select and prioritize target accounts. TABLE OF CONTENTS: What Is Account-Based Marketing?

Marketing 52

Marketing ROI Conversion Rate Conversion 52