Martech Series

JULY 12, 2022

This more streamlined and data-backed approach enables them to identify and prioritize their target accounts, activate data-driven programs globally across the primary channels Revenue Marketers rely on, and measure the direct impact on pipeline and business growth.

Account-Based Advertising 90

Account-Based Advertising Conversion Rate ROI MarTech 90

Martech

AUGUST 22, 2023

Scaling up advertising isn’t a strategy “Many marketers still view ABM as targeted account-based advertising,” said Jaramillo. Mature ABM marketing organizations are looking for ways to fix and improve business fundamentals like win rates, deal sizes, sales, ROI and sales cycle time. Image: Personal ABM.

Marketing 89

Marketing Account-Based Advertising Communications MarTech 89

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Nurture customer relationships. Image: N.Rich.

Marketing 111

Marketing Account-Based Advertising Retargeting MarTech 111

Ad Wisey

MAY 13, 2022

Here are a few insights from the HubSpot marketing review : 68% of marketing managers say that paid advertising is “very important” or “extremely important” to their general marketing strategy. 33% of marketers turn to paid advertising to boost their brand awareness. Social networking is essential for effective advertising strategies.

Brand Awareness 91

Brand Awareness Audience Retargeting eCommerce 91