Martech Series

JULY 12, 2022

This more streamlined and data-backed approach enables them to identify and prioritize their target accounts, activate data-driven programs globally across the primary channels Revenue Marketers rely on, and measure the direct impact on pipeline and business growth.

Account-Based Advertising 90

Account-Based Advertising Conversion Rate ROI MarTech 90

Martech

AUGUST 22, 2023

“It doesn’t matter what technologies you use if the teams do not have the right content, the right messaging, and they’re not having the right interactions and delivering the right experiences,” said Kristina Jaramillo, President of consulting firm Personal ABM at The MarTech Conference. Register for The MarTech Conference here.

Marketing 93

Marketing Account-Based Advertising Communications MarTech 93

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Snapshot: Account-based marketing. Image: N.Rich.

Marketing 115

Marketing Account-Based Advertising Retargeting MarTech 115