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The company’s forward momentum continues with Leader ranking for Account-BasedAdvertising, Marketing Account Intelligence, and Buyer Intent Data Provider. Recognition includes Leader badges across three categories, including Account-BasedAdvertising, Marketing Account Intelligence, and Buyer Intent Data Provider.
Highlights include two awards each for Best Estimated ROI and Fastest Implementation, awards for Easiest Setup, Easiest To Do Business With, and Highest User Adoption, as well as 15 G2 Grid Report Awards as a Leader or High Performer. Best Estimated ROI. Results Index for Marketing Account Intelligence. Best Estimated ROI.
This more streamlined and data-backed approach enables them to identify and prioritize their target accounts, activate data-driven programs globally across the primary channels Revenue Marketers rely on, and measure the direct impact on pipeline and business growth.
“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-basedadvertising company N.Rich, in his recent MarTech presentation. Snapshot: Account-based marketing. Learn more here.
“It doesn’t matter what technologies you use if the teams do not have the right content, the right messaging, and they’re not having the right interactions and delivering the right experiences,” said Kristina Jaramillo, President of consulting firm Personal ABM at The MarTech Conference. Register for The MarTech Conference here.
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