Single Grain

MAY 5, 2025

For high-value B2B marketing, it’s no longer enough to cast a wide net and hope to catch the right fish. Companies that align Account-Based Marketing with Account-Based Advertising report 60% higher win rates than those that don’t, according to RollWorks.

Account-Based Advertising 52

Account-Based Advertising ROI Advertising Conversion Rate 52

Single Grain

MAY 5, 2025

Account-based advertising has proven to be a powerful B2B strategy, with 70% of B2B companies already running dedicated ABM programs. But the real challenge comes when organizations attempt to scale these initiatives beyond a handful of target accounts.

Account-Based Advertising 52

Account-Based Advertising Advertising Conversion Rate ROI 52

Martech Series

DECEMBER 15, 2022

The company’s forward momentum continues with Leader ranking for Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider. The quarterly G2 Grid Reports are based on user ratings to reveal which solutions deliver the best customer support and have the largest market presence.

Account-Based Advertising 98

Account-Based Advertising ROI MarTech Marketing 98

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. 3 ways marketing and sales teams can generate buyer interest.

Marketing 122

Marketing Account-Based Advertising MarTech Retargeting 122

Single Grain

MAY 4, 2025

70% of marketers now have active account-based marketing programs in place, marking ABM’s transformation from a niche tactic to a mainstream B2B strategy. TABLE OF CONTENTS: What Is Account-Based Marketing?

Marketing 52

Marketing ROI Conversion Rate Conversion 52

Martech Series

OCTOBER 13, 2022

Highlights include two awards each for Best Estimated ROI and Fastest Implementation, awards for Easiest Setup, Easiest To Do Business With, and Highest User Adoption, as well as 15 G2 Grid Report Awards as a Leader or High Performer. Marketing Technology News: Ping Identity Announces Identity Excellence Award Winners 2022.

Account-Based Advertising 98

Account-Based Advertising ROI MarTech Marketing 98

Martech

AUGUST 22, 2023

Account-based marketing (ABM) is a B2B strategy with evolving technology that helps marketers identify in-market prospects and craft digital experiences for buying groups and individual group members. In this way, B2B marketers will keep strategy a priority and not get lost in technology.

Marketing 98

Marketing Account-Based Advertising Communications MarTech 98