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Madison Logic Caps off Record Year with 16 Awards in G2 Winter 2023 Reports

Martech Series

The company’s forward momentum continues with Leader ranking for Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider. The quarterly G2 Grid Reports are based on user ratings to reveal which solutions deliver the best customer support and have the largest market presence.

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For ABM marketing, don’t get lost in technology

Martech

Account-based marketing (ABM) is a B2B strategy with evolving technology that helps marketers identify in-market prospects and craft digital experiences for buying groups and individual group members. In this way, B2B marketers will keep strategy a priority and not get lost in technology.

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DemandScience Products Earn 24 Awards in Fall 2022 G2 Reports

Martech Series

Highlights include two awards each for Best Estimated ROI and Fastest Implementation, awards for Easiest Setup, Easiest To Do Business With, and Highest User Adoption, as well as 15 G2 Grid Report Awards as a Leader or High Performer. Marketing Technology News: Ping Identity Announces Identity Excellence Award Winners 2022.

ROI 87
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3 ways marketing and sales teams can generate buyer interest

Martech

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. How to move to a first-party data marketing strategy.

Marketing 110
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Madison Logic Earns Leader Status for Fifth Consecutive Season in G2 Summer 2022 Rankings

Martech Series

Leader in “Marketing Account Intelligence” ranking reinforces consistent success among enterprise marketers activating ABM strategies that drive higher account engagement and accelerate every stage of the sales cycle. Marketing Technology News: FreeCast App-less Streaming Platform Launching in Winter 2022.