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How to Scale Account-Based Advertising Without Sacrificing Personalization

Single Grain

Account-based advertising has proven to be a powerful B2B strategy, with 70% of B2B companies already running dedicated ABM programs. But the real challenge comes when organizations attempt to scale these initiatives beyond a handful of target accounts.

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Account-Based Advertising Strategies: Drive 81% Higher ROI With Targeted Campaigns

Single Grain

Companies that align Account-Based Marketing with Account-Based Advertising report 60% higher win rates than those that don’t, according to RollWorks. This significant performance gap underscores a fundamental shift in how successful B2B organizations approach their advertising efforts.

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Madison Logic Earns Leader Status for Fifth Consecutive Season in G2 Summer 2022 Rankings

Martech Series

This more streamlined and data-backed approach enables them to identify and prioritize their target accounts, activate data-driven programs globally across the primary channels Revenue Marketers rely on, and measure the direct impact on pipeline and business growth.

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G2 Continues to Recognize 6sense as a Leader in Its Winter 2023 Grid Reports

Martech Series

This announcement follows closely on the heels of 6sense being recognized as a Leader in the Gartner Magic Quadrant for Account-Based Marketing Platforms for 2022 for the second consecutive time. 6sense ® Conversational Email​, which increases pipeline conversions, received High Performer rankings in two categories.

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The Complete ABM Guide: 10X Your Results with Strategic Account-Based Marketing

Single Grain

In an era where personalization is paramount and marketing budgets face increasing scrutiny, ABM offers a focused approach that concentrates resources on accounts with the highest potential value. Higher conversion rates, accelerated sales cycles, and stronger customer relationships that drive sustainable growth. The result?

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Top 10 Best Ad Management Platforms for e-Commerce in 2022

Ad Wisey

With over 2 billion monthly viewers, YouTube is an ideal channel for increasing brand recognition as part of your conversion funnel, all while driving visitors to your online store. Snapchat ad types allow you to showcase your items utilizing immersive, full-screen mobile advertising to make a lasting impression. High engagement rate.