Single Grain

MAY 5, 2025

Companies that align Account-Based Marketing with Account-Based Advertising report 60% higher win rates than those that don’t, according to RollWorks. This significant performance gap underscores a fundamental shift in how successful B2B organizations approach their advertising efforts.

Account-Based Advertising 52

Account-Based Advertising ROI Advertising Conversion Rate 52

Single Grain

MAY 5, 2025

Account-based advertising has proven to be a powerful B2B strategy, with 70% of B2B companies already running dedicated ABM programs. But the real challenge comes when organizations attempt to scale these initiatives beyond a handful of target accounts.

Account-Based Advertising 52

Account-Based Advertising Advertising Conversion Rate ROI 52

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. You can then match accounts to your IDP based on the level of intent.

Marketing 122

Marketing Account-Based Advertising MarTech Retargeting 122

Single Grain

MAY 4, 2025

Data-driven account selection is fundamental to any ABM guide implementation, with 78% of high-performing ABM teams using firmographic and intent data to select and prioritize target accounts. TABLE OF CONTENTS: What Is Account-Based Marketing?

Marketing 52

Marketing ROI Conversion Rate Conversion 52

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. The tool provides target audience behavior analysis.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Single Grain

JANUARY 10, 2025

Key Highlights on How To Do Account-Based Marketing The first step in account-based marketing is identifying the accounts likeliest to convert and creating an ideal customer profile (ICP) based on data you’ve collected on your target audience. You shouldn’t give up on ABM.

Marketing 52

Marketing Account-Based Advertising Communications ROI 52