Ad Monsters

DECEMBER 19, 2022

Advertiser Perceptions found that from August 2021 to August 2022, the number of marketers who advertised with newsletters rose from 37% to 65%. How Pubs Use Newsletters to Future-proof Their Business. Lynne d Johnson: How can publishers use newsletters as a channel to future-proof their businesses in the cookieless era?

Retail 73

Retail Entertainment eCommerce Audience 73

Basis

AUGUST 26, 2022

That equates to 53% of their time spent on digital activities, and 34% of their total time spent with media. The majority of mobile usage comes on smartphones , and daily smartphone time is predicted to reach 3 hours and 26 minutes next year before increasing to 3:31 in 2024. million in 2022 to 233.3 million by 2024.

Advertising 77

Advertising Mobile Ads Retail Entertainment 77

InMobi

FEBRUARY 22, 2022

In 2021, retail media took the marketing and advertising world by storm – eMarketer’s latest forecast predicts advertising spend will reach over $50 Billion by 2023 – and will continue to be a source of innovation and growth for years to come. Expect to see many other retailers embrace the format, too.

Retail 52

Retail Media Demand Side Platform Fill rate 52

VideoWeek

JANUARY 20, 2023

million new subscribers in Q4 2022, the streaming giant revealed in its earnings call on Thursday – its first since launching an ad-supported tier at the end of the year. In this week’s Week in Review: Netflix posts strong results, Human takes down a massive fraud operation, and tech layoffs come to Google and Magnite.

Ad Tech 98

Ad Tech Media Cookies Audience 98

VideoWeek

FEBRUARY 17, 2023

In this week’s Week in Review: Warner Bros. Discovery plans a FAST service, Google rolls out Privacy Sandbox on Android, and TikTok moves to comply with European data regulation. Top Stories Warner Bros. Discovery Plans FAST Service WBTV Further details of Warner Bros.

Viewability 52

Viewability Audience Media Ad Tech 52

VideoWeek

MAY 5, 2023

Twitter already broadcasts some live content, for a mix of media companies which want to stream live events, and advertisers which want to run live shopping events. There was more positive news for RTL’s subscription streaming business, which has been a big strategic focus in recent years, as income from RTL+ and Videoland were up 15.6

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

VideoWeek

DECEMBER 16, 2022

“The ongoing growth of the digital publishing market, despite increased strain on spending power, is a reflection of the tenacity of publishers and a strong online market,” said Dan Ison, lead partner for telecommunications, media and entertainment at Deloitte. Top Stories. Netflix Stock Drops After Reports of Low Ad Uptake.

Media 98

Media Audience Retail Display Advertising 98