Media Math

FEBRUARY 19, 2023

To do this, you need to increase your win rate, which measures the number of impressions served over the number of bids you issue. At Cannes Lions , Laure-Sarah Labrunie of Nestle Media shared that the CPG brand A/B-tested creatives with lower video resolution and monophonic sound, both of which yield lower carbon output.

Media 52

Media Viewability A/B Testing Electronics 52

Martech

JULY 28, 2021

As more B2B marketing teams adopt B2C strategies to engage and convert business customers, electronics giant Panasonic has found success in focusing on engaging customers where they are. We used more A/B testing to figure out how to respond best to customers.”. Virtual event, courtesy of Panasonic. Read more here.

Food 109

Food A/B Testing Conversion Electronics 109

MNTN

JANUARY 13, 2023

Pay-per-impression (PPM). As the company plans its back-to-school campaign, the brand positioning aspect of their plan would tell them to focus on talking about protecting a student’s lockers, keeping their expensive electronics safe, or preventing pranksters from stealing their gym clothes. Pay-per-lead (PPL).

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Single Grain

JUNE 5, 2023

You can also run your advertisements using the CPM (cost per thousand impressions) model. ASUS, one of the top electronics brands, reduced their cost per add-to-cart by 30% with their Facebook and Instagram reel advertisements featuring the world’s first digital model, Shudu.

Advertising 89

Advertising A/B Testing Geo targeting Conversion 89

Single Grain

APRIL 4, 2022

Marketing analytics is significantly becoming a vital element of the total marketing expenditure, growing its market share at an impressive rate: By 2031, the market valuation of digital analytics is expected to reach up to $27.2 A/B testing. Ready to Hire a Top Marketing Analytics Agency? What Is Marketing Analytics?

Agency 52

Agency Conversion Rate SEO ROI 52

Single Grain

DECEMBER 6, 2019

Upload the raw video with the transcription as subtitles to Facebook (native Facebook videos get a much higher impression share and engagement than shared YouTube videos). This form of testing offers marketers a methodical approach to making effective changes to their content. What Is A/B SEO Testing? Dive Deeper: .

Marketing 145

Marketing SEO Conversion Audience 145