Media Math

FEBRUARY 19, 2023

At Cannes Lions , Laure-Sarah Labrunie of Nestle Media shared that the CPG brand A/B-tested creatives with lower video resolution and monophonic sound, both of which yield lower carbon output. A large-budget US-based creative video shoot can produce emissions equivalent to over 200 tons of CO2, according to a study by 55.

Media 52

Media Viewability A/B Testing Electronics 52

Single Grain

APRIL 25, 2022

A/B testing to regularly optimize ad copy, images and CTAs for better conversions. A/B testing for landing pages , ad copy, bid strategies, etc. Performing A/B testing to improve ROI. The team performs consistent A/B testing to tailor a unique paid campaign for each client. Managing budget.

Agency 52

Agency Marketing A/B Testing ROI 52

Martech Series

DECEMBER 23, 2022

This really is crucial during the Christmas season as many people use their cellphones, tablets, and other electronic devices for browsing and buying. Increase your website’s traffic now and do A/B tests to improve mobile conversion rates over the Christmas season. Make the use of Smartphones in a strong manner.

Conversion Rate 97

Conversion Rate Retail Brand Awareness Conversion 97

MNTN

MAY 16, 2023

Using a Product Comparison Tool Product comparison tools are useful for evaluating high-ticket items including vehicles, furniture, and electronics. You can also run A/B tests to see which campaigns are most successful. People also use these tools when they’re considering new software or looking for a new insurance company.

Conversion 52

Conversion Conversion Rate Shipping A/B Testing 52

Clearcode

OCTOBER 21, 2024

The Electronic Frontier Foundation (EFF) also criticized FLoC , calling it a breach of user trust. Unclear processes for A/B testing, frequency capping and brand safety. Excluding data sharing would, in theory, prevent malicious actors from stealing bidstream data and using it to create user profiles.

Cookies 52

Cookies A/B Testing Demand Side Platform Audience 52

MNTN

JANUARY 13, 2023

As the company plans its back-to-school campaign, the brand positioning aspect of their plan would tell them to focus on talking about protecting a student’s lockers, keeping their expensive electronics safe, or preventing pranksters from stealing their gym clothes. Suddenly, they don’t just have a campaign–they have a powerful story to tell.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

MNTN

JUNE 11, 2024

As the company plans its back-to-school campaign, the brand positioning aspect of its plan would tell them to focus on talking about protecting students’ lockers, keeping their expensive electronics safe, or preventing pranksters from stealing their gym clothes. Suddenly, they don’t just have a campaign–they have a powerful story to tell.

Marketing 52

Marketing CPA Brand Awareness Conversion Rate 52

Lemonads

AUGUST 30, 2020

Let’s get a better view: As we can notice from the stats above, Taboola has better usage coverage in more website categories, especially in Arts & Entertainment, Computers Electronics & Technology, News & Media, and Games. But let’s see more!

CPC 52

CPC CPM Native Advertising CPA 52

Single Grain

AUGUST 8, 2019

For example, I was looking at some electronics on Best Buy and later that day I was on another website. If this is your first time setting up a remarketing campaign, you may have to play with it with some A/B testing. Dive Deeper: How to Run A/B Tests that Actually Increase Conversions. Try Some A/B Testing.

Conversion 108

Conversion Retargeting Conversion Rate A/B Testing 108

Single Grain

DECEMBER 6, 2019

SEO A/B split testing squeezes the most SEO juice out of your site and gives you insight into the variables that move the needle. What Is A/B SEO Testing? How to Run A/B Tests that Actually Increase Conversions. With this strategy and the right tools, even a small budget can deliver a great ROI.

Marketing 145

Marketing SEO Conversion Audience 145

Single Grain

APRIL 4, 2022

They have over 300 marketing experts offering custom growth solutions infused with unmatched insights for maximum sales, as well as experience working with clients in different industries, such as consumer electronics, franchise, retail, gaming, sports and apparel, CPG, entertainment and media, fashion and footwear, travel, etc. A/B testing.

Agency 52

Agency SEO Conversion Rate ROI 52

MNTN

JANUARY 29, 2025

” Programmatic vs Digital Advertising Digital advertising encompasses all marketing efforts that use an electronic device or the internet, including display ads, social media, and email marketing, allowing brands to connect with a broad audience online. In short, display is the “what,” and programmatic is the “how.”

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52