Digiday

OCTOBER 21, 2022

But there’s an opportunity to complete the story by employing a full-funnel DOOH strategy. That’s where full-funnel DOOH comes in. Engagement insights from DOOH advertising. For example, rideshare advertising is one DOOH channel seeing significant growth because of the brand stories it enables.

Click Through Rate 56

Click Through Rate A/B Testing Conversion Conversion Rate 56

Digiday

OCTOBER 4, 2022

Best Personalization and A/B Testing Platform Attentive Contobox & The Home Depot Canada Litmus Movable Ink Piano Postclick Reduces Boll & Branch’s Customer Acquisition Costs by 38%. Best Native Advertising Platform AdAdapted Boosts Hydrant’s Sales Velocity With Mobile Campaign News UK TripleLift.

Viewability 65

Viewability Healthcare A/B Testing Food 65

Single Grain

JUNE 30, 2022

Their PPC specialists team performs regular A/B testing to optimize ad copies, images, and CTAs for better conversions. Digital Out-of-Home Marketplaces or Programmatic Direct: Also known as programmatic DOOH, refers to the automatic buying, selling, and delivering ads on digital billboards and signage.

Agency 52

Agency Advertising Retargeting Conversion 52