Demystifying PPC Marketing: A Comprehensive Beginner’s Guide
AdvertiseMint
AUGUST 21, 2023
Popular PPC platforms include Google Ads , Microsoft Ads (previously Bing Ads), and social media networks like Facebook and Instagram (both part of Meta). Cost per click (CPC) and cost per conversion reveal the efficiency of your campaigns. Incremental improvements from A/B testing can lead to significant gains over time.
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