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New platforms are expanding streaming TV access to brands

Digiday

TV advertising used to be a space where media buyers were in charge of securing ad spots and where large brands tended to dominate, but as technologies have developed and connected TV has gained popularity, television has become a performance marketing channel accessible to companies of all sizes.

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10 Best Tips for Marketing of Business Services

AdvertiseMint

This strategy involves writing blogs, using social media sites, providing useful information, and producing videos. Use social media Posting on social media can help you get to know your customers better. You can share video content by putting it on YouTube, social media, or your website.

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How to Create a Winning Local PPC Strategy for More Conversions

Single Grain

Now, more than ever, local businesses need effective strategies to reach their target audience and maximize their return on investment – like local PPC. Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before.

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Marketing Theories: 15 Digital Marketing Theories to Grow Business Revenue

AdvertiseMint

Useful blogs encourage subscriptions and social media follows. Social Media Marketing Social media marketing means promoting your business on popular social sites like Facebook, Instagram, X, TikTok, YouTube, etc. More traffic, in turn, lifts sales. They nurture the relationship with a consumer beyond purchases.

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10 Best Facebook Advertising Strategies to Drive More Revenue

Single Grain

With its large user base and global reach, Facebook has positioned itself as an indispensable tool for businesses leveraging the power of social media marketing. Facebook Ads is the advertising platform of the leading social media platform, Facebook. Integrates well with other social media platforms leading to broader visibility.

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Tips + Tools to Create Successful International PPC Ads

Single Grain

Optimized and ROI-friendly pay-per-click ads help drive targeted traffic, increase brand visibility and boost conversions across multiple countries and languages. International PPC marketing is the art of running targeted online advertising campaigns across multiple countries and regions.

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What is ROAS - How to Maximize your Return On Ad Spend?

Lemonads

It’s a rookie mistake to think that the “cost of Ads” of the ROAS equation, makes reference to the media spent. This allows you to know your conversion rate, the revenue as a consequence of those conversions, the amount of money you have spent on each ad (and every metric that is relevant to the goal of your campaign).