Martech Series

OCTOBER 25, 2022

Bloomreach, the world’s #1 Commerce Experience Cloud, announced the launch of Contextual Personalization, a new feature from Bloomreach Engagement that allows marketers to tap into the missed revenue opportunities presented by traditional A/B testing. We can’t wait to see what our customers will achieve with this feature.”

A/B Testing 72

A/B Testing Click Through Rate Conversion Rate Machine Learning 72

Martech Series

FEBRUARY 21, 2023

Admiral’s AI-Powered Engagement grows conversion rates and revenue for site owners. As good as GPT is, there’s no substitute for testing and analyzing the data. The second booster of our AI-Powered Engagement engine offers intelligent A/B testing on autopilot.

A/B Testing 90

A/B Testing Machine Learning Media Conversion Rate 90

Martech Series

FEBRUARY 2, 2023

Motivation AI is the only approach that is proven to increase marketing conversion rates and drive business impact. Unlike ChatGPT and similar models that pull and learn from the entire “Wild West” of the Internet, Motivation AI is trained on a specialized dataset of real interaction and transaction data from 150 million U.S.

Machine Learning 96

Machine Learning A/B Testing Marketing Conversion Rate 96

Martech

JANUARY 31, 2023

COPs are also sometimes called conversion rate optimization (CRO) tools, personalization engines, or experience optimization platforms (EOPs). Conversion optimization platform functionality typically includes: A/B and multivariate testing. Tools to manage testing programs and “roll out” successful experiments.

Conversion 99

Conversion Machine Learning A/B Testing Conversion Rate 99

Martech

SEPTEMBER 20, 2021

They also had limited time to wait for results from a traditional A/B testing approach. . To accelerate their decision-making process, they implemented Vizit, a visual intelligence platform that uses AI and machine learning to identify the components of visual content and quantify its effectiveness.

Conversion 116

Conversion A/B Testing Machine Learning Conversion Rate 116

Martech Series

SEPTEMBER 16, 2022

Most organizations track site visitors’ activity to learn which paths are most popular, what content will encourage a conversion, and which parts of the site experience have the highest abandonment rate. When the data reveals a point of friction, A/B testing can identify better alternatives.

Machine Learning 110

Machine Learning A/B Testing Conversion Rate Conversion 110

Martech

OCTOBER 30, 2023

Today, we have machine learning algorithms, AI and a wealth of behavioral data powering hyper-personalized marketing. The martech industry continues to experience exponential growth, with over 11,000 tools and platforms available to marketers today, according to the 2023 Marketing Technology Landscape Supergraphic. The result?

Conversion Rate 118

Conversion Rate Cookies A/B Testing ROI 118