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A Skeptic’s Guide to Making Email Marketing Work for Your Brand

Spoton Digital Media

Email educates, entertains, and engages. Set up a system to track email key performance indicators (KPIs) for each of your campaigns, such as: Open rate Click-through rate (CTR) Bounce rate Unsubscribes Conversion rates to purchases, scheduled meetings, etc Related: Email Marketing Benchmarks To Measure (and Improve) Your Success 6.

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Maximizing ROI: Analysis of Native vs Display Ads

Smart-Hub

Let’s summarize the benefits of native advertising: Since native ads do not interrupt the user journey, they tend to have higher click-through and conversion rates and be more cost-effective in comparison with other ad types. Driving high-quality traffic, educating the audience, and gaining their trust. shares, comments, etc.)

ROI 64
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A Skeptic’s Guide to Making Email Marketing Work for Your Brand

Spoton Digital Media

Email educates, entertains, and engages. Set up a system to track email key performance indicators (KPIs) for each of your campaigns, such as: Open rate Click-through rate (CTR) Bounce rate Unsubscribes Conversion rates to purchases, scheduled meetings, etc Related: Email Marketing Benchmarks To Measure (and Improve) Your Success 6.

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How finance sites can 10X their ad revenue? [monetization tricks included]

Monetize More

For instance, you can look at their age, gender, location, income, education, and purchase history to create detailed customer personas. You can also use different tones, such as educational, entertaining, or inspirational to match your audience’s interests. Another way to evaluate ad network performance is through A/B testing.

Finance 52
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30 Actionable Content Marketing Tips for Digital Marketers

Single Grain

but what you might not have heard is that higher rankings also increase conversion rates. A study on Quicksprout showed that when they A/B tested landing pages, the longer ones not only performed better, but also had more qualified leads. 20) Educate Instead of Trying to Sell. 27) A/B Test.

Marketing 112
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How (and Why) to Conduct an Effective Blog Post Audit

Single Grain

The first thing I look at is the quality of the content, because if you’re not giving your reader something of value (whether it’s educational or entertaining), nothing else will matter. It shouldn’t be boring or vague, and should definitely not include info you don't actually address in the body of your post (i.e. Content Quality.

SEO 111
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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

Marketers can no longer stick their heads in the sand and hope that educated guesses and the same old methods will work forever. The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works. 72% of businesses say that video has improved their conversion rate.

Marketing 145