Martech Series

FEBRUARY 2, 2023

Motivation AI is the only approach that is proven to increase marketing conversion rates and drive business impact. Unlike ChatGPT and similar models that pull and learn from the entire “Wild West” of the Internet, Motivation AI is trained on a specialized dataset of real interaction and transaction data from 150 million U.S.

Machine Learning 96

Machine Learning A/B Testing Marketing Conversion Rate 96

Monetize More

JANUARY 13, 2023

Here are ten ad automation strategies that can help you increase conversion rates for your ads: Test Different Ads One of the best things about modern advertising is that it’s easy to test different ads and see which ones are most effective.

Conversion Rate 52

Conversion Rate A/B Testing Retargeting Conversion 52

Martech Series

AUGUST 30, 2022

Anyword , a data-driven AI copywriting platform, has announced its new and improved Website Targeted Messaging feature, which analyzes the assets on a user’s landing page to optimize copy, generate new copy and maximize conversions.

A/B Testing 85

A/B Testing Machine Learning Conversion Conversion Rate 85

Martech

OCTOBER 30, 2023

Around the same time, Lou Montulli, a developer at Netscape Communications, invented the concept of cookies. Today, we have machine learning algorithms, AI and a wealth of behavioral data powering hyper-personalized marketing. The result? It makes customers feel understood and valued, fostering lasting brand loyalty.

Conversion Rate 116

Conversion Rate Cookies A/B Testing ROI 116

Martech

SEPTEMBER 25, 2023

In some cases, marketing teams may struggle to measure and communicate the results of their efforts effectively. Customer behavioral patterns Use AI or machine learning to extract from customer data buying patterns, patterns of returns or patterns of usage. A/B testing. Data imputation. Data standardization.

Marketing 111

Marketing A/B Testing Machine Learning Finance 111

Smart-Hub

OCTOBER 24, 2023

Programmatic advertising is based on complex algorithms and evolved through machine learning. This empowers you to serve highly pertinent ads to precise user segments, resulting in elevated engagement and improved conversion rates. Tailored ads often result in higher engagement and conversion rates.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Martech

FEBRUARY 12, 2024

Individuals on the marketing ops team should know A/B testing principles and how they are applied to improve conversion rates, have knowledge of the budgeting process, and know measures associated with MROI (Marketing Return on Investment). The team uses machine learning to identify customers with the propensity to buy.

Marketing 101

Marketing SEO A/B Testing Communications 101