Monetize More

MAY 9, 2023

Utilize A/B Testing : As with any effective marketing strategy, testing is essential for successful ad optimization. A/B testing will help you determine which tactics work best for you and your website so you can maximize results from display ad revenue. Instead, focus on quality over quantity.

A/B Testing 52

A/B Testing Machine Learning Pop-Up Click Through Rate 52

Monetize More

JUNE 22, 2023

Leveraging advanced machine learning techniques, GA4 enables you to forecast future trends in your site traffic. Predictive Analytics: Using machine learning, GA4 can provide predictions on future trends in site traffic, empowering you with insights to grow your business proactively. Unlock Advanced Insights Today!

Machine Learning 52

Machine Learning Click Through Rate Conversion Rate Audience 52

InMobi

JUNE 1, 2020

Based on our findings, we have put together this initial overview for digital marketers. Here are our top six takeaways for performance marketers looking to run in-app advertising campaigns: Roughly one in four creatives need to be scaled to some extent to fit into available ad slots. So what does this mean for marketers?

A/B Testing 52

A/B Testing Click Through Rate Machine Learning Brand Awareness 52

InMobi

APRIL 23, 2019

Cheaper and more intuitive technology generally is making life easier for publishers, whether it’s for setting up A/B testing ad frameworks, header bidding or digital marketing funnels for e-commerce. Generally, the longer a user sees an ad the higher the click-through rate. the list goes on and on.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

Lemonads

AUGUST 30, 2020

years to innovate around what became today, “the foundation for Taboola’s mathematical predictive engine ” becoming part of publishers’ workflows to allow them to exceed through various optimization capabilities. Their Algorithms and machine learning make intelligent recommendations that optimize revenue. It took them about 3.5

CPM 52

CPM CPC Native Advertising CPA 52

Single Grain

MAY 31, 2023

AI for marketing is becoming increasingly essential for businesses striving to stay competitive. Building an effective marketing funnel with AI can deliver remarkable results, enabling personalized customer experiences, data-driven decision-making, and unparalleled campaign optimization. Work With Us What Is AI for Marketing?

Machine Learning 52

Machine Learning Advertising Marketing Conversion 52

Single Grain

JUNE 2, 2021

SEO testing is the process of taking a hypothesis on what could potentially help a page rank better, rolling out those changes, and then monitoring its impact. This can be done with A/B testing or by making changes and then tracking how they affect traffic and rankings. Learn More: How to Decide What SEO Tests to Run.

SEO 98

SEO A/B Testing Click Through Rate Machine Learning 98

Single Grain

NOVEMBER 30, 2023

In this post, we’ll dive deep into the world of YouTube videos, focusing on the importance of thumbnails, headlines and A/B testing, and why these elements can make or break your YouTube channel’s performance. It makes sense that brands and marketers should produce videos for the platform, given how far-reaching it is.

Click Through Rate 52

Click Through Rate A/B Testing SEO Audience 52

illumin

JANUARY 22, 2024

With the success of the social media phenomenon, marketers continuously utilize Meta in their advertising strategies. Meta ads also utilize advanced algorithms and machine learning to analyze and interpret the collected data. Here’s what you need to know if you want to add Meta as part of your strategies as well.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Single Grain

AUGUST 16, 2023

One of the most important types of data you’ll ever measure with online marketing is your cost per acquisition, so understanding CPA is the key to unlocking extraordinary ROI. Whether you’re an experienced marketer looking for new techniques or brand new to the field, you’ll learn something here!

CPA 52

CPA A/B Testing Machine Learning Conversion 52

Single Grain

DECEMBER 5, 2023

In the past year, the term “AI” has become more ubiquitous than we’ve ever seen in the past, especially in the marketing world. It’s so prevalent in everyday language that something like “AI marketing strategy” can feel generic without some sort of qualifier, given the different types of AI technology that now exist.

Marketing 52

Marketing Audience CPA Conversion Rate 52

Single Grain

NOVEMBER 11, 2019

These are the pillars of success for digital marketing campaigns. What if a single suite of technologies could multiply the effectiveness of all these aspects of marketing manifolds? That’s exactly what machine learning does. Click To Tweet. Yelp uses machine learning to organize images in the right categories.

Machine Learning 76

Machine Learning Marketing SEO ROI 76

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Dive Deeper: AI Trends in Marketing for 2019 [Infographic].

Marketing 145

Marketing SEO Conversion Audience 145