Martech Series

JUNE 16, 2022

“We’re excited to introduce our streamlined take on integrated brand advertising, with automated optimization and timely measurement of impact.”. Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify.

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

AdvertiseMint

OCTOBER 13, 2023

A/B Testing for Direct Response Want to boost your direct response? A/B testing is the secret sauce of a winning direct response campaign. A/B testing means trying two different versions to see which performs better. You can test anything – headlines, images, offers, ad layouts, email content, etc.

Marketing 52

Marketing A/B Testing Retargeting Conversion 52

Lemonads

SEPTEMBER 3, 2020

Creating short and informative headlines might take longer, but in the long run, they are surely those that bring great click-through rates. Content marketing best achieves the goals of generating brand awareness and demonstrating thought leadership, not immediate sales! A/B Testing A/B testing is a must!

Native Advertising 52

Native Advertising Advertising A/B Testing SEO 52

Single Grain

MARCH 3, 2023

Native ads generally have higher click-through rates (CTRs) than display ads. And instead of negotiating each placement with publishers, programmatic advertising allows you to run your native ads through a native ad network, like Taboola or Outbrain. Their ads typically aim at building brand awareness.

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

Spoton Digital Media

JULY 24, 2023

Awareness: The buyer becomes aware of a need or problem and begins researching potential solutions. At this stage, advertising should focus on creating brand awareness, providing educational content, and establishing thought leadership to capture the attention of potential buyers. Track & Measure Success.

A/B Testing 52

A/B Testing Conversion Rate Click Through Rate Education 52

Smart-Hub

MARCH 19, 2024

Let’s summarize the benefits of native advertising: Since native ads do not interrupt the user journey, they tend to have higher click-through and conversion rates and be more cost-effective in comparison with other ad types. For the same reason, native ads help marketers drive brand awareness.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Single Grain

AUGUST 18, 2020

This strategy has allowed Airbnb to receive 300% more bookings : Start guest blogging : Sharing valuable content on industry-specific publications can boost your brand awareness and build your company’s authority. Insert CTAs at the right place to entice readers into clicking. 22 Brands with the Best Content Marketing Campaigns.

Conversion Rate 116

Conversion Rate SEO Conversion Non-Profit 116