eCPM vs. CPM vs. RPM: A Comprehensive Guide for Publishers
Automatad Inc.
FEBRUARY 9, 2023
This blog will look closely at the three most commonly used metrics: eCPM, CPM, and RPM. By calculating the revenue generated per thousand impressions, publishers can compare the effectiveness of different ad units, formats, audiences, and ad networks and make data-driven decisions about optimizing their revenue. So, let’s begin.
Let's personalize your content