Martech

MAY 12, 2025

But with advances in machine learning, those same capabilities are now available in a more frequent, granular and accessible format, making it easier for brands to onboard and act on insights. A key advantage of incrementality testing is its ability to validate the findings of other measurement methods.

A/B Testing 114

A/B Testing Machine Learning ROI GDPR 114

VideoWeek

OCTOBER 6, 2023

.” Magnite Launches New Demand Manager Tool Magnite, an independent sell-side advertising company, has announced a new machine-learning tool called ‘Demand Manager’. The feature uses machine learning to automate prebid optimisation recommendations, based on ad server auction data and session data.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Smart-Hub

OCTOBER 24, 2023

Programmatic advertising is based on complex algorithms and evolved through machine learning. A/B Testing and Optimization Consistently perform A/B tests on ad creatives, formats, and messaging to pinpoint the most effective elements for your audience. How do you monetize web traffic?

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Digiday

OCTOBER 4, 2022

Piano worked with America Media to launch a new subscription landing page and implement machine learning algorithms to segment and target users with dynamic offers — allowing the publisher to reach its annual goal of 10,000 subscribers in nine months. Best Affiliate Marketing Platform BrandCycle, Inc.

Viewability 69

Viewability Healthcare A/B Testing Food 69

Single Grain

NOVEMBER 30, 2023

In this post, we’ll dive deep into the world of YouTube videos, focusing on the importance of thumbnails, headlines and A/B testing, and why these elements can make or break your YouTube channel’s performance. No matter why you’re posting videos, understanding the key elements of a successful YouTube strategy is crucial.

Click Through Rate 52

Click Through Rate A/B Testing SEO Audience 52

Single Grain

MAY 30, 2023

Continuous Optimization: Through automatic and recurring A/B testing , machine learning algorithms can identify the most effective messages, channels, and timing to maximize campaign performance. This iterative process leads to constant improvement and higher returns on marketing investments.

Agency 52

Agency Marketing Machine Learning SEO 52

AdvertiseMint

OCTOBER 21, 2023

Affiliate marketing: This involves partnering with other entities to promote an app. For every new user they bring in, affiliates earn a commission, making it a win-win scenario. A/B testing and continuous optimization: To craft an effective user acquisition plan, companies must constantly test and refine their strategies.

CPA 40

CPA A/B Testing Conversion Rate Mobile Ads 40