Martech

MARCH 7, 2023

by ensuring they are visible or providing guidance for A/B testing of email subject lines and landing page UX. Dig deeper: Product-led growth: 3 important lessons from the front line Hospitality As part of my current gig with Wyndham Hotels and Resorts, I learned that hospitality has significant similarities with fast food.

MarTech 102

MarTech A/B Testing Affiliates Finance 102

MNTN

JANUARY 13, 2023

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. It’s often relied on by smaller brands that don’t have robust budgets to test both performance and brand awareness (the type of advertising that isn’t tied directly to outcomes). Plan Your Brand Positioning.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Single Grain

FEBRUARY 22, 2024

Leveraging the following and credibility of influencers lets you advertise your products or services, engaging new customers and enhancing brand awareness. Whether it’s a popular Instagram personality or a respected industry expert, the right influencer partnership can significantly enhance your brand’s reach.

eCommerce 52

eCommerce A/B Testing Marketing SEO 52