Single Grain

DECEMBER 23, 2024

Step 3: Use LinkedIns Advertising Tools Source: Social Media Examiner LinkedIn provides a suite of targeted advertising options ideal for ABM campaigns. Test and iterate : Continuously test different ad formats, messages, and content types to identify what works best. Contact us to learn more about our process.

Marketing

Single Grain

APRIL 22, 2025

Continuous testing: Implement systematic A/B testing across campaigns to incrementally improve conversion rates and maximize the effectiveness of your marketing spend. Search Engine Optimization (SEO) Organic traffic Keyword rankings Conversion rate from organic search Pages per session Bounce rate SEO leads have a 14.6%

ROI

Martech

MAY 1, 2025

Cadent s The Cadent Platform is a system for managing advertising across channels. EnRoute Growth Platform s SEO Boost+ is a suite designed for SMBs that includes automated content creation, optimization of Google Business Profiles, local citation management, backlink tracking, and reputation monitoring.

MarTech

Single Grain

AUGUST 5, 2025

Service comprehensiveness: Full-funnel capabilities spanning SEO, paid media, creative, and conversion optimization. Their integrated approach spans AI digital marketing , SEO, conversion optimization, and creative services, delivering measurable results that consistently outperform industry benchmarks.

Agency

Single Grain

JULY 25, 2025

The LinkedIn advertising landscape has transformed dramatically in 2025, with 74% of B2B marketers reporting improved campaign performance after adopting AI-driven, account-based targeting on LinkedIn. Get a free SEO consultation to explore your advanced targeting options. The stakes couldn’t be higher.

SEO

MNTN

JUNE 23, 2025

As an advertising software company with our own CTV ad platform, specifically a Performance TV ad platform, we’re always testing and exploring different ways to get more out of our own CTV advertising efforts. What this testing ethos has provided is a lot of knowledge on what CTV can do — and even what it can’t (yet?).

A/B Testing

Single Grain

APRIL 30, 2025

Tactical example: For “I-want-to-know” moments around digital marketing, create comprehensive guides that answer specific questions like “How does programmatic advertising work?” ” or “What’s the difference between SEO and SEM?” Optimize each step independently with A/B testing.

Conversion Rate

Single Grain

APRIL 28, 2025

Marketing is more than just creating effective advertising strategies or writing great content. Even if you only have non-designers on your team, heres how they can develop feedback loops: Use A/B testing to compare different AI-generated designs. Design is one of the most vital aspects of a marketing campaign.

Marketing

Single Grain

APRIL 25, 2025

This guide provides actionable creative strategies to combat ad fatigue and shows how implementing strategic rotation and innovative approaches can revitalize your advertising efforts. Single Grain’s paid advertising experts can help you analyze these metrics and identify when it’s time to refresh your creative strategy.

Click Through Rate

Martech

FEBRUARY 19, 2025

Furthermore, TikTok provides various advertising options, including targeted ads and influencer collaborations, making it easier to reach specific B2B audiences. According to TikTok data, advertisers are now seeing an average return of $2 for every $1 spent. No surprise, then, that advertisers have continued to invest.

Marketing

Single Grain

APRIL 21, 2025

What was once viewed with skepticism or even fear by many SEO professionals has now become an essential component of successful search strategies. “AI excels at identifying semantic relationships between keywords that humans might miss,” explains SEO expert Lily Ray.

SEO

Single Grain

APRIL 29, 2025

Create variations for A/B testing. Optimize existing content : Analyze and improve content for readability, SEO, conversion potential, and audience engagement. These capabilities are transforming advertising ROI across the industry. Now, brands can reduce content production expenses by up to 70%.

Marketing

Single Grain

APRIL 27, 2025

“Tailored strategically for websites, social media, and advertising, these videos ensure consistent brand messaging across all touchpoints,” notes a recent industry report on animation video production. This ensures brand consistency while respecting the unique requirements of each channel.

Marketing

Martech

MAY 8, 2025

StackAdapt released new email marketing and Data Hub solutions in its advertising platform. Advertisers will receive additional safeguards alongside InsurAds Marketing Assurance Warrant, which ensures ads reach real users in brand-safe environments. Cadent s The Cadent Platform is a system for managing advertising across channels.

MarTech

Single Grain

JUNE 28, 2019

It’s easy to feel frustrated if you fall within that range, especially if you’ve executed an SEO strategy you hoped would work. However, you don’t need to overhaul your entire approach to SEO to start seeing results. A/B SEO testing. A/B SEO testing. What Can I A/B Test?

SEO

Ad Rants

JUNE 28, 2023

Double down on SEO. You may be a little tired by now of search engine optimization (SEO). Or you might assume that your SEO efforts are second to none. Like all digital marketing applications, SEO is an ever-changing process. Today's SEO trends are toward a more nuanced approach. Think again, though.

SEO

Single Grain

SEPTEMBER 29, 2020

Paid advertising plays a vital role in e-commerce success. They may also want to make use of advertising platforms’ excellent targeting technology to ensure that they get the right kind of visitors to their landing pages. Paid advertising is affordable, its returns are virtually instantaneous, and it offers excellent targeting.

A/B Testing

Martech Series

FEBRUARY 20, 2023

One of the things to master while running a website is search engine optimization (SEO). This means that you must keep up with SEO developments if you want to beat the competition. The tools available range from mobile-friendly testers and website speed tests to data insights on how to enhance your website to ensure its success.

SEO

Single Grain

SEPTEMBER 8, 2023

Better Integration with Google Ads : GA4 provides tighter integration with Google Ads , allowing marketers to build audiences and hone their advertising strategy based on richer data sets. A-B Test Your Content You might think A/B testing is better reserved for social media posts and paid media ads by trying out different graphics and copy.

ROI

Single Grain

SEPTEMBER 10, 2019

A study on Quicksprout showed that when they A/B tested landing pages, the longer ones not only performed better, but also had more qualified leads. Incorporate more keywords and SEO optimization. That way you don't lose any SEO juice on the original URL. Why You Should Use Long-Tail Keywords in Your SEO Campaign.

Marketing

Single Grain

MARCH 25, 2020

Because it’s one of very few marketing strategies that can increase your sales without spending more on advertising and content marketing. 11 Companies That Are Doing Mobile Advertising Right. Something you likely see every day: In addition to helping improve your site’s conversion rate, these trust signals also help with your SEO.

Conversion Rate

Single Grain

SEPTEMBER 30, 2019

In the words of Google: “ A text ad is a form of marketing communication that advertisers can use to promote their product or service on the Google Network. ”. 6 Ways Google Ads Can Boost Your SEO Results. Advertising on the Display Network means that your ads can appear on more than 2 million websites, videos and apps.

A/B Testing

Single Grain

JUNE 11, 2019

For B2B brands, LinkedIn can be an advertising goldmine. Let’s say I'm selling SEO software. For my SEO software, for instance, I could choose to target only those who are senior-level or managers, which would increase the likelihood that I’d reach people who are the decision makers when it comes to purchasing my software.

Retargeting

Single Grain

SEPTEMBER 8, 2020

We built ClickFlow, a suite of SEO tools designed to increase your organic rankings and scale qualified traffic for your website. The good news is that taking the time to update your content along with the year in the title tag will give you a considerable SEO boost. 3) Entice Your Audience with On-SERP SEO.

Click Through Rate

Single Grain

OCTOBER 1, 2020

Learn More: Overlooked SEO: Optimizing Images and Video for Search. SEMrush’s SEO Writing Assistant – which can improve your writing and give you suggestions about how to improve its potential SEO rating. The Conclusion and CTA. The Length of the Post. The Breadth of Topics. Visitor Connections. Social Media Icons.

SEO

Martech

JULY 17, 2023

This information can be used to personalize content recommendations, target advertising, and improve the overall user experience. It allows you to customize reports and dashboards and provides advanced segmentation, heatmaps and A/B testing. Countly is a privacy-focused, real-time web and app analytics platform.

A/B Testing

Single Grain

DECEMBER 8, 2020

A T-shaped marketer is someone who has broad marketing experience in multiple domains (SEO, copywriting, social media management, PPC ads, SMS marketing , analytics), but specializes in just one or two domains. For example , two of these domains could be content marketing and SEO: Why You Need a T-shaped Marketer. 5) Go Getters.

Marketing

Single Grain

FEBRUARY 10, 2020

A/B Testing. Also known as split testing, A/B testing refers to the process of testing two variations of one specific element on your website, landing page, ad, etc. Dive Deeper: 5 Important Landing Page Elements You Should Be A/B Testing. Algorithm (Updates). Click-Through-Rate (CTR).

Marketing

Ad Monsters

DECEMBER 1, 2023

Amidst escalating bid costs and intensified competition in paid media campaigns this holiday season, businesses must proactively address rising CPMs, expand targeting strategies, refine demographics, and utilize A/B testing to maintain cost-effectiveness and optimize ad spend. Additionally, take into account the power of A/B testing.

A/B Testing

Automatad Inc.

NOVEMBER 13, 2023

Now, imagine Search Engine Optimization (SEO) as a powerful spotlight. With SEO, you can move your billboard from that hidden spot to a busy street where everyone can see it. As a result, they neglect SEO, which eventually affects their ad earnings. Here Are the Five Common SEO Mistakes to Avoid 1.

SEO

Single Grain

JUNE 15, 2020

When Single Grain started working with them, they were a pretty healthy account doing around $70K-$80K a month across all accounts on paid advertising spend. Dive Deeper: * Targeting Branded vs. SEO Keywords: Which Should You Focus On? * Dive Deeper: * What Is A/B SEO Testing? * How to Decide What SEO Tests to Run.

Food

Martech

JUNE 29, 2022

For example, the Audience feature leverages your analytics implementation — you can use the data to segment users and create audiences for remarketing, targeting, A/B testing, and personalization. . This includes content creators, SEO teams, and web developers. Optimize is an A/B testing and personalization tool.

Media

Single Grain

JULY 8, 2019

There are countless ways digital advertising technology has advanced in recent years. Marketers can quickly create, test and optimize hundreds of personalized, targeted ads. The Problem That Many Advertisers Don’t Pay Attention To. They need to be able to move at the speed of advertising. Get A Free Consultation.

Agency

AdvertiseMint

JANUARY 18, 2024

Search Engine Optimization (SEO) SEO stands for Search Engine Optimization. When people search keywords related to your business, SEO helps them find and click on your site faster. SEO remains among the most cost-effective strategies for long-term revenue generation. Source: Semrush.com #2. Source: custify.com #14.

Marketing

Ad Monsters

APRIL 24, 2024

The first thing people in the digital advertising space need to understand is the why. Their customers and employees are very concerned about the climate, and advertising is a huge opportunity for brands to meet their sustainability goals. Faster load time means visitors are less likely to click away, and it’s good for SEO rankings.

Ad Tech

Single Grain

OCTOBER 3, 2019

When you're doing Facebook advertising, or any type of advertising, your objective is not to get a win right out of the gate. The way Facebook advertising cost is calculated is by looking at how many impressions they’re serving up and how many clicks you’re generating. That's typically not going to happen. Chances are you won't.

Retargeting

Single Grain

JUNE 13, 2023

Neil admits that at his company there’s room for improvement in their A/B testing on YouTube, regular interaction with followers, and willingness to share more personal content for engagement. Finally, he says that his team doesn’t do enough A/B testing on YouTube with thumbnails and descriptions.

A/B Testing