Single Grain

JUNE 11, 2019

I could simply target marketing managers on LinkedIn, because they’re the ones who will be using it. There’s a good chance that’ll get me to the right people, but there are disadvantages to targeting job titles. If you’re only targeting ‘marketing managers’, you aren’t going to reach those people.

Retargeting 111

Retargeting SEO A/B Testing Banner 111

Single Grain

APRIL 12, 2023

When it comes to advertising strategies, an important question that marketers ought to ask themselves is: “How do I make my brand stand out online amid the competition?” It’s up to you, as the marketing mind of your company, to position your brand amongst your competitors and penetrate the online market.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

Single Grain

JUNE 21, 2019

Dive Deeper: 8 Facebook Ad Copywriting Tricks to Maximize Conversions. 6 Facebook Ad Hacks Crushing It in 2019. 30 Winning Facebook Ads and Why They’re so Effective. How to Run A/B Tests that Actually Increase Conversions. 2) A/B Test Your Ideas. Having said that, you don’t have to test everything.

A/B Testing 111

A/B Testing Audience Banner Conversion 111

Single Grain

NOVEMBER 15, 2019

Before we dive in with the tutorial, let’s be clear on why mobile video ads are better than standard video ads on Facebook. But creating relevant videos and using ad targeting can ensure that the right people view it — and, more importantly, take action on your message. 6 Facebook Ad Hacks Crushing It Today.

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97

Single Grain

MAY 2, 2023

PPC campaigns are highly successful, attracting and converting more leads than most other digital marketing tactics. But adding automation to an existing strategy will help you amp up your ROAS even more. PPC management software collects valuable marketing data, allowing advertisers to plan their campaigns strategically.

Machine Learning 52

Machine Learning A/B Testing Ad Targeting ROI 52

Single Grain

AUGUST 19, 2019

Tips for Improving Your Facebook Ads Relevance Score. A higher Facebook ad relevance score provides several benefits: Receive more impressions and reach a wider audience. Run A/B tests with a wider audience. Improve campaigns by using relevance score to find target audiences. 2) Target Deeper.

Impressions 80

Impressions Audience Banner A/B Testing 80

Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. Let’s be clear: LinkedIn Ads is an expensive platform. Instead, I like to use them for brand-building and retargeting.

CPL 98

CPL Retargeting ROI Click Through Rate 98

Single Grain

AUGUST 25, 2020

Facebook is the most effective marketing channel — according to 67% of social advertisers. This is because Facebook video ads can generate: 25% more views. But most people shy away from creating Facebook video ads because the idea of making videos from scratch can seem daunting. 480% more clicks. 270% more leads.

Video Ads 145

Video Ads Retargeting A/B Testing Conversion Rate 145