improve multichannel-lifecycle-marketing 
Martech Series
AUGUST 23, 2022
more precisely tracks consumer engagement to give marketers even greater insight into which channels contribute the most to sales. Claritas, a data-driven company that helps marketers achieve superior ROI, unveiled Version 3.0 Claritas, a data-driven company that helps marketers achieve superior ROI, unveiled Version 3.0
Martech
JUNE 5, 2024
AI is rapidly transforming marketing, offering new opportunities for personalization, customer engagement and efficiency. Marketing technologists, data engineers, data analysts, domain experts and project managers must collaborate effectively to leverage AI fully. This allows for highly targeted marketing campaigns.
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Martech
FEBRUARY 10, 2022
“The pandemic has made customer journeys more digital than ever before,” said Tom Bianchi, VP of marketing EMEA at Acquia, in a recent webinar. “We We believe marketing technology can help improve those digital experiences – helping your brand grow and increase revenue.”. Use marketing technology to help build customer trust.
Martech
MAY 24, 2024
B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. High-end consumer purchases, like automobiles and home improvement projects, will bear some resemblance to a B2B engagement because of their cost.
Martech
MARCH 18, 2022
Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. Marketing operations. Marketing operations. That list is featured below. DevOps and DataOps for starters.
Martech
DECEMBER 19, 2023
Campaign management software helps marketers automate the manual tasks of planning, launching and measuring the impact of their campaigns. That’s important because there are a number of moving pieces to many modern marketing campaigns. Campaign planning and scheduling Modern, multichannel marketing campaigns have many moving parts.
Martech
MARCH 18, 2022
Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. Marketing operations. Marketing operations. That list is featured below. DevOps and DataOps for starters.
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