3 reasons your paid social ads aren’t converting (and how to fix them)
Martech
FEBRUARY 21, 2025
CPMs go up, CTRs drop and conversions stall. Click-through rates are low, cost per acquisition is climbing and conversions are nowhere near expectations. Minimize navigation links, pop-ups and anything that pulls focus away from the CTA. Email: Business email address Sign me up! Reduce form fields.
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