VideoWeek

JUNE 24, 2022

The Interactive Advertising Bureau (IAB) US released its Intrinsic In-Game (IIG) Measurement Guidelines to address ad viewability, inactivity and fraud for ads that form a seamless part of the gameplay environment. Apple News Picks NBCUniversal to Sell Ads in UK. Ad Net Zero Expands Internationally.

Ad Tech 98

Ad Tech Agency Media Audience 98

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

VideoWeek

DECEMBER 20, 2024

Attention is rightly growing as a way to answer those questions, going beyond isolated metrics like viewability, to truly understand how consumers are engaging and interacting with brands ads.” Though both companies are owned by RTL, M6 previously used video ad tech business FreeWheel to monetise its ad inventory.

Marketing 52

Marketing Ad Tech Agency Media 52