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AdTech Ecosystem: Navigating Trends and Insights 

Smart-Hub

billion USD by 2030 at a compound annual growth rate (CAGR) of 14.5% Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! The AdTech market is projected to grow from 579.4 billion USD in 2023 to 1,496.2

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The WIR: Google and NBCU Compete to Build Netflix Ads, Magnite Partners with LG for ACR Data, and Paramount+ Launches in the UK

VideoWeek

Apple News Picks NBCUniversal to Sell Ads in UK. Apple has chosen NBCUniversal as the exclusive reseller of ad inventory on Apple News and Apple Stocks in the UK. This expands the relationship between the two businesses, which already saw NBCUniversal act as the exclusive reseller for Apple’s inventory in the US.

Ad Tech 98
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Maximizing ROI: Analysis of Native vs Display Ads

Smart-Hub

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030.

ROI 64