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The WIR: Reach Doubles Down on Video, PwC Predicts AI-Powered Ads Will Fuel Media Growth, and the FCC Clears Paramount’s Skydance Merger

VideoWeek

trillion by 2029, representing a compound annual growth rate of 3.7 And AI-powered advertising will be a major driver of this growth, as ad revenues for media and entertainment companies are expected to grow at six times the rate of consumer E&M spending. Cameron joins from ad tech firm Permutive, where he served as Sales Director.

Media 52
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The WIR: Warner Bros. Discovery Reports Rapid Decline in Linear Ad Market, LiveRamp Unveils a New Cross-Media Measurement Tool, and Meta Faces a Fresh Data Complaint in Europe

VideoWeek

With the acquisition of Rockerbox, we will gain a transformative opportunity to capture the full scope of a campaigns performance, integrating DVs trusted data with conversion insights across both the open web and walled gardens, said DV CEO Mark Zagorski. We can do a lot more for advertisers, and a lot more for publishers.

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The WIR: ProSieben and FreeWheel Partner for Cross-Media Campaigns, ITV Emphasises Outcomes with New Offerings, and US Senators Propose Drug Ad Ban

VideoWeek

ProSieben also announced the international roll-out of the Media Manager from Virtual Minds, the media company’s ad tech business. However efforts to restrict pharmaceutical ads are likely to run into legal troubles, with some arguing that they’re protected under the US First Amendment.

Media 52
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7 Digital Advertising Trends You Need to Know for 2025

Adtelligent

Combine search and social ads to reach your audience at different touchpoints and maximize results. DOOH: The Future of Outdoor Ads Out-of-home (OOH) advertising is growing fast, with global spending expected to hit $68 billion by 2029. These tools help companies create detailed customer profiles and run targeted campaigns.

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7 Digital Advertising Trends You Need to Know for 2025

Adtelligent

Combine search and social ads to reach your audience at different touchpoints and maximize results. DOOH: The Future of Outdoor Ads Out-of-home (OOH) advertising is growing fast, with global spending expected to hit $68 billion by 2029. These tools help companies create detailed customer profiles and run targeted campaigns.

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7 Digital Advertising Trends You Need to Know for 2025

Adtelligent

Combine search and social ads to reach your audience at different touchpoints and maximize results. DOOH: The Future of Outdoor Ads Out-of-home (OOH) advertising is growing fast, with global spending expected to hit $68 billion by 2029. These tools help companies create detailed customer profiles and run targeted campaigns.

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The WIR: Global Ad Spend to Top $1 Trillion Next Year, the DSA Comes into Force for Tech Giants, and Nielsen Folds ACR Data Into its Currency

VideoWeek

The Week in Tech Infillion Wins MediaMath Assets Infillion, a US-based ad tech firm, has won possession of MediaMath’s assets, following a bidding process and sale hearing which took place on Wednesday. The analysts forecast TV and film revenues to reach $82 billion in 2029, up from $74 billion in 2023.

Media 52