Martech Series

DECEMBER 27, 2022

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. With the digital space and ad tech evolving rapidly, there is always one force that has the power to draw the attention of everybody in the industry: Google. Google initiatives. First party data reliance.

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Ad Tech Ad Server Video Ads Cookies 105

Ad Monsters

MARCH 13, 2024

But don’t worry about that yet, the new Fenced Frames requirement of the Privacy Sandbox has been pushed until 2026. Publishers should be working with their Ad Tech partners to build up their testing capabilities with the Privacy Sandbox. We’ll all be talking about that soon enough… What Do Publishers Do?

Fill rate 122

Fill rate Video Ads Ad Server Audience 122

TechCrunch Ads

JULY 12, 2022

Automation allows Disney to sell more ads at scale and accelerates the company’s goal to target more of its overall pool of first-party data. Disney has previously said it wants to automate 50% of its business by 2026. At last year’s upfront advertising sales event, over 40% of the ad inventory Disney sold was automated.

Ad Server 72

Ad Server Ad Inventory Ad Tech Audience 72

VideoWeek

JANUARY 20, 2023

Samba TV Offloads Media Sales Business to MIQ Samba TV has offloaded its media sales to ad tech firm MiQ, in order to focus on its data and measurement business. The company will also support the group’s drive to establish Ad Net Zero in the US this year. Advertisers want proof their measurement is precise and error-free.”

Ad Tech 98

Ad Tech Media Cookies Audience 98

VideoWeek

FEBRUARY 24, 2023

Equativ Valued at €350 Million after Bridgepoint Investment Private equity firm Bridgepoint has taken a majority stake in Equativ, valuing the French ad tech company at €350 million. Moloco Creates Streaming Media Ad Server Ad tech firm Moloco has created a new platform to serve streaming media and OTT providers, Axios has reported.

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Retail Ad Tech Media Ad Server 52

VideoWeek

JUNE 13, 2025

ProSieben also announced the international roll-out of the Media Manager from Virtual Minds, the media company’s ad tech business. However efforts to restrict pharmaceutical ads are likely to run into legal troubles, with some arguing that they’re protected under the US First Amendment.

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Media Pharmaceuticals Ad Tech Retail 52

VideoWeek

FEBRUARY 10, 2023

In this week’s Week in Review: Yahoo announces cuts to its ad tech division, IPG sees slow growth in its digital agencies, and IAB forecasts continued quick growth for CTV. The plans mark a pullback from Yahoo’s strategy of unifying its ad tech stack. billion, according to the IAB’s new Compass report.

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Ad Tech Ad Server Agency Native Advertising 52