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Disney strikes a big adtech deal with The Trade Desk as Disney+ expands into ads

TechCrunch Ads

The news comes in advance of Disney’s launch of an ad-supported tier for its flagship service, Disney+ , which would likely be another such target of such a deal. Automation allows Disney to sell more ads at scale and accelerates the company’s goal to target more of its overall pool of first-party data.

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12 Best Video Monetization Platforms in 2023 (Ranked & Reviewed)

Brid.tv

According to statistics, the video streaming app industry is projected to reach over $100 billion by 2026. The platform integrates with all video ad servers , SSPs, and ad networks, and it provides high-quality ad demand from exchanges such as SpotX, Google ADX, and FreeWheel. Monetization Overview.

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The WIR: ProSieben and FreeWheel Partner for Cross-Media Campaigns, ITV Emphasises Outcomes with New Offerings, and US Senators Propose Drug Ad Ban

VideoWeek

The company is also investing in a new 135,000 sq ft office in Barbican, London, set to open in early 2026. Due to launch this year, the partnership allows RTL Deutschland to expand its reach for addressable TV by delivering personalised ads in conjunction with programmatic advertising. The revision, down from a prediction of 7.7

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