MNTN

JANUARY 6, 2025

This article delves into the intricacies of OTT advertising, exploring how it works in 2025 and why it’s becoming an indispensable part of modern digital marketing strategies. You can also use first-party data from your website visitors and reach them with retargeting ads on their other devices and OTT. What is OTT Advertising?

Advertising 52

Advertising Retargeting CPA Audience 52

Digiday

APRIL 8, 2025

By emphasizing loan applications and tailoring retargeting messages to individual behaviors, the campaign drove a 2x increase in loan submissions. Critical Mass optimized media efficiency by targeting on-site actions most likely to result in bike sales, lowering the cost-per-sale by 51%.

Media 75

Media Retargeting Audience Agency 75

Adweek

JULY 3, 2025

And in the days after Prime Day, Amazon recommended a 25% increase in daily budgets to retarget people who bought products, or people who looked but didn’t buy. During Prime Day, Amazon recommended increasing daily ad spend by 100%.

Advertising 150

Advertising Retail eCommerce Retargeting 150

MNTN

JULY 7, 2025

By 2025, U.S. In this guide, we’ll break down what it takes to master OTT advertising in 2025, so your next campaign doesn’t just air, it delivers. The post OTT Advertising: Guide to Over-The-Top Ads (2025) appeared first on MNTN. OTT advertising isn’t some distant trend; it’s the new baseline. What is OTT Advertising?

Advertising 52

Advertising Impressions Audience CPA 52

Single Grain

APRIL 27, 2025

Here are 7 ways to overcome ad fatigue in 2025. Display networks: Moderate fatigue rates, especially with retargeting campaigns. The post 7 Proven Ways to Overcome Ad Fatigue in 2025 appeared first on Single Grain. Ad fatigue isn’t just an annoyanceit’s actively damaging your marketing ROI and brand perception.

Click Through Rate 52

Click Through Rate A/B Testing Audience Impressions 52

MNTN

FEBRUARY 12, 2025

This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. The post B2B Programmatic Advertising: Complete Guide for 2025 appeared first on MNTN. By eliminating manual ad buying, brands can deliver highly relevant messaging across multiple channels.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

MNTN

JANUARY 8, 2025

With this guide in hand, you’ll have everything you need to be an expert in TV advertising in 2025. For example, MNTN Performance TV enables you to retarget website visitors with Connected TV ads. The post TV Advertising Campaigns: How Television Marketing Works (2025) appeared first on MNTN.

Advertising 52

Advertising Marketing Audience Conversion 52

Single Grain

MAY 12, 2025

After excluding recent purchasers from ad targeting and specifically retargeting users who had watched at least 6 seconds of their videos, the brand reduced cost-per-action by 53% while increasing conversions by 52%. The post Top TikTok Marketing Trends Reshaping Brands in 2025 appeared first on Single Grain.

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

Single Grain

JANUARY 16, 2025

With this strategy, you can: Retarget viewers who engage with your content. ” Retarget those viewers with relevant offers, such as booking a free call or exploring premium services. The post The Ultimate Guide to Building a High-Ticket Agency Funnel in 2025 appeared first on Single Grain.

Agency 52

Agency Conversion Rate Conversion Audience 52

illumin

DECEMBER 3, 2024

However, over-targeting, constant retargeting, and serving ads with high frequency to the same user can result in excessive data processing and bandwidth use. These impressions are served to users who may never engage with them, leading to unnecessary data traffic and additional energy consumption.

Advertising 105

Advertising Marketing Ad Inventory Impressions 105

Martech

FEBRUARY 7, 2025

Dig deeper: 2025 predictions for top B2B paid media channels 2. LinkedIn pixel : Track website interactions to retarget engaged users. By refining keyword strategies, layering audience segments and tracking conversions, you can ensure your Google Search campaigns effectively target B2B decision-makers.

Advertising 90

Advertising Media Conversion Audience 90

Martech

APRIL 6, 2022

It can also retarget desired audiences across environments, from CTV to mobile, to DOOH and in-app. billion by 2025, more than double the 2021 total of $14.44 million in 2025, according to another study by them. The CTV solution now has improved targeting and measurement functions. Processing.Please wait. The market.

Retargeting 115

Retargeting Audience Conversion MarTech 115

InMobi

JUNE 24, 2025

At WWDC 2025, Apple unveiled the next set of upgrades to AdAttributionKit (AAK) , giving iOS marketers more tools to measure performance in a privacy-first world. Source- Apple WWDC 2025 Now with latest AAK update , those barriers are starting to fall. Rolling out with iOS 18.4, While SKAN 4.0

Conversion 40

Conversion Retargeting Advertising ROI 40

Single Grain

JUNE 17, 2025

” Phase 4: Conversion – Retargeting with Social Proof Deploy retargeting campaigns featuring customer success stories and case studies to viewers who engaged with your earlier content but haven’t converted yet.

Conversion Rate 52

Conversion Rate Conversion Education Retargeting 52

Ad Wisey

MAY 21, 2025

By launching and optimizing AI-powered campaigns, a fireplace retailer achieved an impressive 5200% ROAS during winter 2025. Solution Adwisely launched AI-powered Meta campaigns, complemented by a custom retargeting campaign to re-engage high-intent shoppers a critical strategy given Fyre Directs higher-end product pricing.

Retail 52

Retail Retargeting Impressions Marketing 52

PubMatic

MAY 15, 2025

The Mood Matters: Gaming Is a Joyful, High-Intent Environment According to PubMatics 2025 Gaming Sentiment Study , an impressive 94% of gamers feel happy while playing. The opportunity is clear: mobile gaming represents a high-value channel ready for smarter, more seamless advertising, and both sides are ready to engage.

Retargeting 64

Retargeting Banner Audience Impressions 64

Advendio

MARCH 20, 2025

increase in 2025, bringing the total to approximately $177.7 Retail Media 2025: Why Every Retailer Wants a Piece of the Ad Pie Retail media is growing exponentially, with major retailers recognizing its potential to diversify revenue and monetize first-party shopper data. In 2024, global retail media ad spending reached $154.8

Retail 52

Retail Media Ad network Ad Tech 52

Single Grain

JUNE 17, 2025

Single SVG templates automatically adapt to different audience segments, eliminating the need for separate assets per variation and delivering 20-30% higher click-through rates in retargeting campaigns. When your ads load faster, users stay engaged longer, leading to higher click-through rates and better conversion outcomes.

Click Through Rate 52

Click Through Rate ROI Impressions Conversion 52

Single Grain

JULY 6, 2025

. “Pairing high-fidelity intent data with programmatic DOOH unlocks account-level precision and closed-loop ROI measurement for B2B advertisers,” according to Bombora’s recognition as a Leader in Forrester’s 2025 Wave for B2B Intent Data.

ROI 52

ROI Audience Impressions Demand Side Platform 52

PubMatic

APRIL 25, 2024

Even with Google’s recent announcement postponing complete deprecation until at least 2025, Google’s move to deprecate third-party cookies on 1% of Chrome users earlier this year affects approximately 30 million people globally. But signal loss is nothing new.

Audience 109

Audience Cookies GDPR Retargeting 109

illumin

MARCH 6, 2025

trillion in 2025. The same can be said for Canadians, as an estimated 90% of Canadians will opt for electronic filing methods during the 2025 tax filing season. These services facilitate the movement, storage, and growth of financial assets. The global financial services market is projected to grow from $33.38 trillion in 2024 to $35.86

Education 83

Education Electronics Retargeting ROI 83

illumin

MAY 15, 2025

billion in 2025 and reach around USD 26.47 Retargeting ads keep your products and offers top of mind, while lookalike audiences help you reach new potential customers who share traits with your existing ones. From home and garden improvement to DIY renovations, it can be quite competitive to market in this space. billion by 2034.

Advertising 97

Advertising Marketing Retail Audience 97

Digiday

APRIL 8, 2025

By emphasizing loan applications and tailoring retargeting messages to individual behaviors, the campaign drove a 2x increase in loan submissions. Critical Mass optimized media efficiency by targeting on-site actions most likely to result in bike sales, lowering the cost-per-sale by 51%.

Media 53

Media Retargeting Audience Agency 53

Single Grain

JUNE 1, 2025

According to recent industry data, 30% of agencies, brands, and publishers have fully integrated AI across the media campaign lifecycle ( IAB State of Data Report 2025 ). Behavioral targeting and retargeting : Customizing ads based on past user interactions. But the question is: do you know how to use AI for paid ads?

ROI 52

ROI CPA Marketing Conversion Rate 52

Digital Ad Blog

MAY 26, 2025

But by 2025, this promise has become increasingly difficult to realize at scale. Retargeting, lookalike modeling, and behavior-based segmentation are all affected, reducing the effectiveness of traditionally high-performing tactics. Paid digital channels, once the centerpiece of acquisition strategies, now face structural challenges.

Media 59

Media SEO Marketing Healthcare 59

VideoWeek

APRIL 29, 2024

Following Google’s announcement last week that it is pushing back full deprecation of third-party cookies within its Chrome browser to 2025, the UK’s Competition and Markets Authority (CMA) has released its quarterly update on its scrutiny over Google’s Privacy Sandbox.

Cookies 98

Cookies Retargeting Ad Inventory Ad Targeting 98

illumin

MAY 22, 2024

Google will be phasing out third-party cookies completely sometime in 2025. Retargeting Another important feature of Meta ads is retargeting. By reminding these users of their previous interests, retargeting aims to bring them back into the sales funnel and increase the chances of conversion.

Retargeting 59

Retargeting Click Through Rate A/B Testing Machine Learning 59

Basis

NOVEMBER 5, 2024

After all, 86% of US households own a connected TV device, and in 2025 the average US adult will spend nearly two and a half hours watching CTV devices each day. billion in 2025 , representing 9.6% Even more, it’s the fastest-growing major ad channel in the US, with CTV ad spend projected to hit $32.57 of total digital media ad spend.

Advertising 104

Advertising Audience A/B Testing Viewability 104

Single Grain

APRIL 20, 2025

Guides like “How to Maximize Value During Economic Uncertainty” or “5 Ways to Make Smarter Purchasing Decisions in 2025” demonstrate your understanding of customer challenges while positioning your brand as a helpful resource. Focus on creating educational content that addresses recession-specific concerns.

Marketing 52

Marketing SEO Conversion Rate Conversion 52

Single Grain

MAY 30, 2025

Audience Insights and Retargeting Opportunities Information sharing extends to audience development, with each channel contributing unique data. Users who discover your brand through organic content become prime candidates for retargeting through paid ads, creating multi-touch conversion paths that neither channel could achieve on its own.

SEO 52

SEO ROI Conversion Rate Conversion 52

Single Grain

DECEMBER 24, 2019

Where Sponsored Display ads have huge potential is with retargeting. Retargeting 101: Why It’s Essential for Any Marketing Funnel. Maybe by 2025, they’ll catch up to Facebook and Google! If you’re simply throwing products onto websites and apps, you probably won’t see much ROI. And that’s huge for sellers. And who knows?

CPC 90

CPC Shipping Video Ads Retargeting 90

Ad Monsters

AUGUST 8, 2024

As Google’s Android Privacy Sandbox gears up for its anticipated 2025 launch, mobile marketers need to stay ahead of the curve. They’ve focused on testing the Protected Audience API, which will allow advertisers to run retargeting campaigns on Android. What About User Acquisition (UA) Campaigns?

Marketing 52

Marketing Retargeting Demand Side Platform Cookies 52

Basis

APRIL 25, 2024

To start, there’s the matter of signal loss, driven by factors such as Apple’s App Tracking Transparency, data privacy regulations , the consumer demand for data privacy , and Google’s plans to deprecate third-party cookies in Chrome in 2025. To meet these challenges, advertisers are testing new technological solutions to help them adapt.

Brand Lift 110

Brand Lift Advertising Cookies Impressions 110

Basis

DECEMBER 5, 2022

These relatively new online buying platforms are poised to see rapid growth in the US, with social commerce sales forecast to grow by more than 20% year-over-year through 2025. This demonstrates the importance of advertising where research is happening and retargeting to stay top of mind throughout the buying journey.?.

Retail 52

Retail Marketing Retargeting Cookies 52

Martech

MAY 13, 2022

Here are some more compelling reasons why you should care about mobile marketing: There are nearly 15 billion mobile devices in the world and that number is expected to reach over 18 billion by 2025. These include the ability to create mobile-focused ads, retarget mobile users, and track and analyze customer behavior on mobile devices.

Marketing 129

Marketing Banner Retail Geo targeting 129

Single Grain

APRIL 30, 2025

” Why Micro-Moments Matter More Than Ever in 2025 Micro-moments represent how consumers make purchasing decisions, and brands that appear immediately have a competitive advantage. Rising consumer expectations: In 2025, 76% of consumers expect companies to understand their needs and expectations without explicitly stating them.

Conversion Rate 52

Conversion Rate Conversion A/B Testing Click Through Rate 52

Basis

SEPTEMBER 12, 2023

Not only had undergraduate enrollment declined for eight consecutive years pre-pandemic, but colleges and universities must now prepare for an undergraduate enrollment cliff that will begin in 2025. Luckily, as the higher education space has evolved, so too have the tools available to marketers.

Education 97

Education Marketing Audience Retargeting 97