MNTN

JANUARY 15, 2025

Advertisers can run retargeting or prospecting ads on television the way they would on any other digital advertising platform, like search or social. The post How Much Does a TV Commercial Cost in 2025? Discover how Performance TV delivers revenue, conversions and more through the power of Connected TV. appeared first on MNTN.

Audience

Single Grain

JULY 27, 2025

This comprehensive analysis examines the 15 leading LinkedIn ABM specialists in 2025, providing detailed insights into their methodologies, pricing, and proven results to help you make an informed decision. ” – Forrester Research The 15 Best LinkedIn ABM Campaign Management Companies in 2025 1. .

Retargeting

Single Grain

APRIL 27, 2025

Here are 7 ways to overcome ad fatigue in 2025. Display networks: Moderate fatigue rates, especially with retargeting campaigns. The post 7 Proven Ways to Overcome Ad Fatigue in 2025 appeared first on Single Grain. Ad fatigue isn’t just an annoyanceit’s actively damaging your marketing ROI and brand perception.

A/B Testing

Single Grain

AUGUST 4, 2025

For CMOs and marketing operations managers evaluating agency partnerships in 2025, understanding how AI-powered agencies measure success becomes critical for budget justification, performance accountability, and strategic decision-making. According to the 2025 AI Marketing Benchmark Report, 34.1% Consider how this works in practice.

Agency

YieldBird

JULY 1, 2025

Now, in mid-2025, the reality is far more complicated-and for many in the industry, quite surprising. Protected Audience (FLEDGE) for on-device retargeting. The Latest Status in 2025 first appeared on Yieldbird - Research Hub. Just a few years ago, it seemed inevitable that third-party cookies would disappear.

Cookies

MNTN

JANUARY 8, 2025

With this guide in hand, you’ll have everything you need to be an expert in TV advertising in 2025. For example, MNTN Performance TV enables you to retarget website visitors with Connected TV ads. The post TV Advertising Campaigns: How Television Marketing Works (2025) appeared first on MNTN.

Advertising

Digiday

APRIL 8, 2025

By emphasizing loan applications and tailoring retargeting messages to individual behaviors, the campaign drove a 2x increase in loan submissions. Critical Mass optimized media efficiency by targeting on-site actions most likely to result in bike sales, lowering the cost-per-sale by 51%.

Media

Single Grain

JULY 25, 2025

The LinkedIn advertising landscape has transformed dramatically in 2025, with 74% of B2B marketers reporting improved campaign performance after adopting AI-driven, account-based targeting on LinkedIn. Top 15 Advanced LinkedIn Targeting Solution Companies in 2025 #1.

SEO

Adweek

JULY 3, 2025

And in the days after Prime Day, Amazon recommended a 25% increase in daily budgets to retarget people who bought products, or people who looked but didn’t buy. During Prime Day, Amazon recommended increasing daily ad spend by 100%.

Advertising

Single Grain

AUGUST 5, 2025

B2B demand generation in 2025 has undergone a profound transformation. This comprehensive analysis evaluates the top B2B demand generation agencies based on proven methodologies, client outcomes, and their adaptability to the complex buyer requirements of 2025. Ready to accelerate your pipeline growth?

Agency

Single Grain

AUGUST 5, 2025

The artificial intelligence marketing revolution has reached a tipping point in 2025. Our research reveals that while AI adoption accelerates, only 2 out of 10 providers earned “Leader” ratings in The Forrester Wave’s 2025 evaluation, highlighting the critical importance of selecting the right partner.

Agency

MNTN

FEBRUARY 12, 2025

This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. The post B2B Programmatic Advertising: Complete Guide for 2025 appeared first on MNTN. By eliminating manual ad buying, brands can deliver highly relevant messaging across multiple channels.

Advertising

Single Grain

JULY 31, 2025

With 89% of leading businesses investing in AI to drive revenue growth in B2B marketing and sales as of 2025, the pressure to implement sophisticated attribution models has never been higher. The post How to Use Quantum AI for LinkedIn ABM Attribution Analysis in 2025 appeared first on Single Grain.

Machine Learning

Single Grain

JULY 30, 2025

Testing AI-powered LinkedIn ABM creatives for real-time optimization has become the cornerstone of successful B2B marketing strategies in 2025. This analysis is based on publicly available information, verified case studies, and industry research conducted in 2025. The challenge?

ROI

Single Grain

MAY 12, 2025

After excluding recent purchasers from ad targeting and specifically retargeting users who had watched at least 6 seconds of their videos, the brand reduced cost-per-action by 53% while increasing conversions by 52%. The post Top TikTok Marketing Trends Reshaping Brands in 2025 appeared first on Single Grain.

Marketing

Single Grain

JULY 29, 2025

The LinkedIn Account-Based Marketing landscape has transformed dramatically in 2025, with AI-powered platforms now delivering unprecedented results for B2B enterprises. Top 12 AI Tools for LinkedIn ABM: 2025 Rankings #1: Karrot.ai – Best Overall Choice ⭐ Karrot.ai

Conversion

illumin

DECEMBER 3, 2024

However, over-targeting, constant retargeting, and serving ads with high frequency to the same user can result in excessive data processing and bandwidth use. These impressions are served to users who may never engage with them, leading to unnecessary data traffic and additional energy consumption.

Advertising

Martech

FEBRUARY 7, 2025

Dig deeper: 2025 predictions for top B2B paid media channels 2. LinkedIn pixel : Track website interactions to retarget engaged users. By refining keyword strategies, layering audience segments and tracking conversions, you can ensure your Google Search campaigns effectively target B2B decision-makers.

Advertising

MNTN

JULY 7, 2025

By 2025, U.S. In this guide, we’ll break down what it takes to master OTT advertising in 2025, so your next campaign doesn’t just air, it delivers. The post OTT Advertising: Guide to Over-The-Top Ads (2025) appeared first on MNTN. OTT advertising isn’t some distant trend; it’s the new baseline. What is OTT Advertising?

Advertising

Single Grain

JUNE 1, 2025

According to recent industry data, 30% of agencies, brands, and publishers have fully integrated AI across the media campaign lifecycle ( IAB State of Data Report 2025 ). Behavioral targeting and retargeting : Customizing ads based on past user interactions. But the question is: do you know how to use AI for paid ads?

ROI

Single Grain

JUNE 17, 2025

Single SVG templates automatically adapt to different audience segments, eliminating the need for separate assets per variation and delivering 20-30% higher click-through rates in retargeting campaigns. When your ads load faster, users stay engaged longer, leading to higher click-through rates and better conversion outcomes.

Click Through Rate

InMobi

JUNE 24, 2025

At WWDC 2025, Apple unveiled the next set of upgrades to AdAttributionKit (AAK) , giving iOS marketers more tools to measure performance in a privacy-first world. Source- Apple WWDC 2025 Now with latest AAK update , those barriers are starting to fall. Rolling out with iOS 18.4, While SKAN 4.0

Conversion

Single Grain

JULY 6, 2025

. “Pairing high-fidelity intent data with programmatic DOOH unlocks account-level precision and closed-loop ROI measurement for B2B advertisers,” according to Bombora’s recognition as a Leader in Forrester’s 2025 Wave for B2B Intent Data.

ROI

Single Grain

JUNE 17, 2025

” Phase 4: Conversion – Retargeting with Social Proof Deploy retargeting campaigns featuring customer success stories and case studies to viewers who engaged with your earlier content but haven’t converted yet.

Conversion Rate

Single Grain

JANUARY 16, 2025

With this strategy, you can: Retarget viewers who engage with your content. ” Retarget those viewers with relevant offers, such as booking a free call or exploring premium services. The post The Ultimate Guide to Building a High-Ticket Agency Funnel in 2025 appeared first on Single Grain.

Agency

PubMatic

MAY 15, 2025

The Mood Matters: Gaming Is a Joyful, High-Intent Environment According to PubMatics 2025 Gaming Sentiment Study , an impressive 94% of gamers feel happy while playing. The opportunity is clear: mobile gaming represents a high-value channel ready for smarter, more seamless advertising, and both sides are ready to engage.

Retargeting

Advendio

MARCH 20, 2025

increase in 2025, bringing the total to approximately $177.7 Retail Media 2025: Why Every Retailer Wants a Piece of the Ad Pie Retail media is growing exponentially, with major retailers recognizing its potential to diversify revenue and monetize first-party shopper data. In 2024, global retail media ad spending reached $154.8

Retail

Adweek

JULY 28, 2025

They run endless retargeting campaigns, obsess over last-click attribution, and discount their way into short-term wins—only to find themselves addicted to margin-eroding promos that never drive loyalty. It turns your best customers into marketers, your retail experience into reputation, and your values into a competitive advantage.

Retail

Single Grain

APRIL 20, 2025

Guides like “How to Maximize Value During Economic Uncertainty” or “5 Ways to Make Smarter Purchasing Decisions in 2025” demonstrate your understanding of customer challenges while positioning your brand as a helpful resource. Focus on creating educational content that addresses recession-specific concerns.

Marketing

Digital Ad Blog

MAY 26, 2025

But by 2025, this promise has become increasingly difficult to realize at scale. Retargeting, lookalike modeling, and behavior-based segmentation are all affected, reducing the effectiveness of traditionally high-performing tactics. Paid digital channels, once the centerpiece of acquisition strategies, now face structural challenges.

Media

Single Grain

APRIL 30, 2025

” Why Micro-Moments Matter More Than Ever in 2025 Micro-moments represent how consumers make purchasing decisions, and brands that appear immediately have a competitive advantage. Rising consumer expectations: In 2025, 76% of consumers expect companies to understand their needs and expectations without explicitly stating them.

Conversion Rate

MNTN

MARCH 6, 2025

By 2025, U.S. This guides got everything you need to nail OTT advertising in 2025. Leverage first-party data, retargeting, and lookalike audiences to serve ads to the people most likely to engage and, ultimately, convert. The post OTT Advertising: Guide to Over-The-Top Ads (2025) appeared first on MNTN. Dont ignore this.

Advertising

Basis

FEBRUARY 28, 2025

January-February 2025 TikTok Reinstated in US App Stores After Assurance From Attorney General [:04] THE NEWS: After a 26-day ban that began on January 19, 2025, TikTok was reinstated on both major US app stores. EXPERT POV: Google will introduce a migration tool in Q1 of 2025 and will force migration in Q2 2025.

Social Advertising

Single Grain

APRIL 20, 2025

In the wake of sweeping tariff changes implemented in April 2025, digital marketers are challenges to maintain performance while protecting margins. As Seer Interactive notes, “On May 2, 2025, the U.S. Beyond the 10% baseline tariff on all imports, specific industries face varying levels of impact.

Marketing

illumin

MAY 7, 2025

With geotargeting, you can reach and retarget users in specific locations, ensuring your campaigns remain both relevant and legally compliant. Meta is now classifying brands and their digital platforms based on whether they link user interactions to sensitive topics, such as medical conditions or patient-provider relationships.

Advertising

MNTN

APRIL 7, 2025

By 2025, U.S. This guide has everything you need to nail OTT advertising in 2025. Prioritize Audience-First Targeting : Use first-party data, retargeting, and lookalike audiences to serve ads to viewers most likely to convert. But, simply appearing on streaming platforms isnt enough. What is OTT Advertising?

Advertising

Single Grain

JULY 31, 2025

Proven Tools and Platforms for 2025 The AI automation landscape for LinkedIn ABM has matured significantly, with several platforms emerging as clear leaders for different use cases and company sizes. The post How to Automate AI Account Research for LinkedIn ABM Systems in 2025 appeared first on Single Grain.

ROI