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TikTok-Famous Skincare Brand BYOMA Breaks the Fourth Wall to Win Over Gen Z

Adweek

The company used geo-targeting based on store and sales data to place media across out-of-home, search ads, and platforms including Meta, TikTok, and YouTube. “As an education- and community-first brand, we felt a sense of responsibility to address this. The campaign will also comprise creator partnerships and events.

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LePub Under Investigation After Cannes Lion-Winning Case Study Draws Scrutiny

Adweek

The “Followers Store” campaign, which won a Bronze Lion, centered on a geo-targeted push notification system that allegedly allowed fans near the team bus en route to a match to preorder an exclusive São Paulo FC jersey.

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9 Creative Ad Trends That Will Transform Marketing in 2025

Single Grain

Let’s explore the creative ad trends reshaping how brands connect with consumers in 2025. According to Zero Gravity Marketing’s 2025 Creative Trends Report, 42% of top-spending ads now utilize lo-fi (low production value) creative approaches.

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Beyond Google: Top-Performing Paid Media Alternatives for 2025

Single Grain

will drop below 80% in 2025, down from over 85% in 2023. Key Takeaways Google’s dominance in paid media is declining, with projections showing its share dropping below 80% by 2025, creating opportunities for marketers to diversify their digital advertising strategies.

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7 Digital Advertising Trends You Need to Know for 2025

Adtelligent

And as these emerging adtech trends for 2025 show, theyre revolutionising the way brands like yours can interact with your audience and optimize digital advertising spend , too. The programmatic advertising industry is set for big changes in 2025, with consolidation being a major trend. households expected to have CTV access by 2025.

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7 Digital Advertising Trends You Need to Know for 2025

Adtelligent

And as these emerging adtech trends for 2025 show, theyre revolutionising the way brands like yours can interact with your audience and optimize digital advertising spend , too. The programmatic advertising industry is set for big changes in 2025, with consolidation being a major trend. households expected to have CTV access by 2025.

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7 Digital Advertising Trends You Need to Know for 2025

Adtelligent

And as these emerging adtech trends for 2025 show, theyre revolutionising the way brands like yours can interact with your audience and optimize digital advertising spend , too. The programmatic advertising industry is set for big changes in 2025, with consolidation being a major trend. households expected to have CTV access by 2025.