Single Grain

AUGUST 9, 2025

Choosing the right PPC agency can transform your advertising ROI and accelerate business growth , but with 872 PPC agencies serving New York City as of 2025, finding the perfect partner requires strategic evaluation. drop in CPA, and 221% more purchases during Black Friday/Cyber Monday 2024.

Agency

Single Grain

AUGUST 11, 2025

of company revenue in 2025 , enterprise companies need agencies that can navigate complex account-based marketing, multi-platform attribution, and sophisticated funnel optimization. They excel at account-based marketing integration, connecting PPC efforts with CRM data to optimize for sales-qualified leads rather than generic conversions.

Agency

Single Grain

JUNE 1, 2025

According to recent industry data, 30% of agencies, brands, and publishers have fully integrated AI across the media campaign lifecycle ( IAB State of Data Report 2025 ). The results were remarkable: a 65.16% increase in cart additions, a 73.72% boost in conversion rates, and a 16.15% higher average spend per transaction ( TEN26 Media ).

ROI

Single Grain

JULY 25, 2025

The LinkedIn advertising landscape has transformed dramatically in 2025, with 74% of B2B marketers reporting improved campaign performance after adopting AI-driven, account-based targeting on LinkedIn. Top 15 Advanced LinkedIn Targeting Solution Companies in 2025 #1.

SEO

Single Grain

AUGUST 1, 2025

When AI marketing adoption grew by 25% year-over-year among small and midsize enterprises in 2025 , the hunt for the right AIO (AI-Optimized) marketing agency became more competitive than ever. According to Grand View Research, AI marketing adoption has grown by 25% year-over-year among small and midsize enterprises in 2025.

Agency

MNTN

FEBRUARY 12, 2025

This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. This real-time optimization ensures better engagement, improved conversion rates, and maximized ad effectiveness. What Is B2B Programmatic Advertising?

Advertising

MNTN

JULY 7, 2025

By 2025, U.S. In this guide, we’ll break down what it takes to master OTT advertising in 2025, so your next campaign doesn’t just air, it delivers. OTT platforms offer clear, real-time visibility into what’s working, from impressions to conversions, so you can optimize mid-flight and show ROI that speaks for itself.

Advertising

Single Grain

AUGUST 13, 2025

’s automated Reddit advertising campaign, which achieved a 94% reduction in cost-per-action (CPA) and delivered a 17x return on ad spend (ROAS) —results that would make any CMO take notice. ’s 94% CPA reduction, and calculate ROI based on time savings multiplied by team hourly rates versus automation tool costs.

Marketing

Single Grain

AUGUST 2, 2025

Conversely, you could kill a campaign that appears to have poor engagement but actually nurtures accounts through critical early-stage awareness. Machine learning models analyze historical engagement patterns, account characteristics, and conversion data to predict which campaigns will drive the highest ROI.

Conversion

Single Grain

JULY 30, 2025

LinkedIn ABM personalization has reached a tipping point in 2025. ” – ABM Strategy Research, 2025 Methodology Limitations: This analysis is based on publicly available information, verified case studies, and platform demonstrations. Top 12 LinkedIn ABM Personalization Platforms for 2025 1.

Click Through Rate

Single Grain

MAY 31, 2025

AI creates a paradoxical effect on advertising by simultaneously disrupting traditional ad visibility while offering new optimization tools that can increase conversions by up to 14% at a similar cost per acquisition. lower average click-through rate and cases where no ads appear alongside AI-generated answers.

Click Through Rate

Martech Series

JUNE 20, 2025

Instead of depending simply on vanity measures like website traffic and social media interaction, businesses should focus on revenue-generating KPIs such as: Customer acquisition cost (CAC) reduction Lifetime value (LTV) increases Conversion rate improvements Customer retention and repeat purchase rates.

MarTech

Single Grain

JANUARY 16, 2025

This post is all about creating and optimizing a high-ticket agency funnel to attract the right clients and boost conversions. Funnel : Use simple, logical steps to guide prospects from interest to conversion. Monitor your performance by tracking essential metrics, such as conversion rates. Offer a paid webinar or workshop.

Agency

Digital Ad Blog

MAY 26, 2025

But by 2025, this promise has become increasingly difficult to realize at scale. As more brands invest in digital advertising, demand has outpaced supply, driving up cost-per-click (CPC), cost-per-acquisition (CPA), and other media pricing metrics across platforms. Conversion paths are fragmented.

Media

MNTN

MARCH 6, 2025

By 2025, U.S. This guides got everything you need to nail OTT advertising in 2025. Marketers can monitor KPIs like conversions, ROAS, and site visitsso they know exactly whats working and where optimization efforts need to go. But, simply appearing on streaming platforms isnt enough. What is OTT Advertising?

Advertising

Basis

FEBRUARY 28, 2025

January-February 2025 TikTok Reinstated in US App Stores After Assurance From Attorney General [:04] THE NEWS: After a 26-day ban that began on January 19, 2025, TikTok was reinstated on both major US app stores. Conversely, these layoffs may cause a temporary slowdown in Metas ad services and support. Advantage+ shopping).

Social Advertising

MNTN

APRIL 7, 2025

By 2025, U.S. This guide has everything you need to nail OTT advertising in 2025. Define Your Goals and Target Audience Start by setting clear objectiveswhether its brand awareness, site traffic, or conversions, your goals will shape your strategy. But, simply appearing on streaming platforms isnt enough.

Advertising

Martech

JANUARY 8, 2025

Operational teams benefit from detailed breakdowns, such as CPA by site and audience, to optimize ongoing activity. Data inputs in a media performance report, its crucial to validate conversion tracking tools, such as Adobe, Google Analytics (GA), or other platforms, to ensure confidence in performance metrics. Processing.

CPA

Single Grain

APRIL 29, 2025

will drop below 80% in 2025, down from over 85% in 2023. Key Takeaways Google’s dominance in paid media is declining, with projections showing its share dropping below 80% by 2025, creating opportunities for marketers to diversify their digital advertising strategies.

Media

Single Grain

APRIL 29, 2025

This is not changing in 2025; if anything, Googles standards are even higher. Onboarding writers with impressive qualifications, partnering with authoritative websites, and exercising transparency are some of the E-E-A-T strategies that will dominate in 2025. TABLE OF CONTENTS: Understanding E-E-A-T in 2025: What’s Changed?

SEO

Single Grain

JUNE 13, 2023

Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Websiterating ) The top three PPC ad positions account for over 50% of mobile conversions. Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns.

Advertising

Lemonads

JULY 20, 2020

Research-backed projections suggest that the global gaming industry could generate more than 173 billion US dollars by 2025. Besides emerging VR CPA offers, you also need to consider how this trend will affect consumer behavior. For the first issue of Vertical of the Month, we’re covering the gaming industry!

Affiliates

Lemonads

JANUARY 17, 2022

In this setup, advertisers pay affiliates to produce conversions, which can consist of leads, sales, or personal information like name and email address. Influencers then use the power of their reputation to promote advertiser goods and generate conversions through different channels.

Affiliates

Adtelligent

JULY 19, 2022

billion by 2025. In addition, in-app purchases are often measured with CPA/CPS(cost per action, cost per acquisition, or cost per sale) metrics. Social media advertising can also get higher conversion rates and granular analytics. Mobile advertising is often used together with other advertising channels to gain maximum results.

Advertising

Single Grain

JUNE 5, 2023

Statista ) Internet advertising spending is expected to reach 200 billion USD by 2025. Statista ) AR advertising is expected to be worth $198 billion by 2025. LitCommerce ) CPA on search is $48.96, and $75.51 Forbes ) Mobile commerce sales will amount to $710 billion by 2025. billion internet users. from 2020 to 2027.

Advertising

Lemonads

JANUARY 11, 2021

It handles billions of conversions every year for forward-thinking businesses around the world! lemonads affiliate marketing lemonads has become the benchmark in terms of Affiliate Network surpassing all other CPA Networks in just 3 years thanks to their innovativeness and always updating to keep up in 202!

Affiliates

Ad Monsters

JANUARY 26, 2023

Cookie stuffing is ad fraud where a malicious campaign triggers arbitrary numbers of invalid ad conversions by generating fake clicks. Cookie stuffing targets several types of campaigns, including cost-per-click (CPC) ad campaigns, various types of cost-per-lead (CPL), and cost-per-action (CPA) campaigns.

Cookies

Single Grain

DECEMBER 6, 2019

This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. 4) Conversational Marketing. With all that talk about chatbots, the reality of modern marketing becomes clear: it’s more conversational. Dive Deeper: VSEO: How Voice Search and Conversational AI Are Changing SEO.

Marketing

VideoWeek

OCTOBER 4, 2024

TF1 will roll out new products in Q1 2025, including new premium display, playable and shoppable ad formats, as well as personalised content engines. Due to launch in January 2025, Graph:ID aims to become a single access point for information about users of TF1+, TF1 Info and TF1 PUB. Read more on VideoWeek.

Advertising

Basis

MAY 8, 2025

By late February 2025, AIOs appeared in 17% of all Google search queries. More recently, an April 2025 study found that search results featuring an AI Overview were associated with a 34.5% Focusing on conversions ensures that ad spend is tied to tangible outcomes, rather than being inflated by efforts to maintain visibility.

Click Through Rate