VideoWeek

JUNE 30, 2025

percent YoY in 2025. ” Vistar is looking to bring programmatic buyers to the channel by offering a full suite of ad tech products, including a demand-side platform (DSP), supply-side platform (SSP) and ad server, as well as software solutions for DOOH players and a creative studio for design purposes.

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VideoWeek

JUNE 13, 2025

Again outcome measurement plays a role here, as the two will use brand lift studies to measure impact. Netflix Commits €1 Billion to Spanish Production Netflix is to invest over €1 billion in Spanish production between 2025 and 2028, CEO Ted Sarandos announced on Tuesday. ” TripleLift’s event lineup can be found here.

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VideoWeek

DECEMBER 13, 2024

The new corporate structure is expected to be in place by mid-2025. The company, which focuses on measuring brand lift, said the funds will be used to advance its AI-driven ad measurement solutions and expand its presence in the UK market. “Our Brand lift technology delivers exactly that. .

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VideoWeek

AUGUST 30, 2024

Top Stories The Trade Desk Has Reportedly Been Building its Own TV Operating System The Trade Desk, a demand-side platform (DSP), is looking to launch its own TV operating system (OS), according to a report from Lowpass. percent average increase in brand lift, and a 3.1 The billionaire swept in with a $4.3

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VideoWeek

JANUARY 10, 2025

Unveils Fully AI-Generated CTV Ads Streamr.ai, a GenAI video ads business, unveiled CTV ads made using its image-to-video model at CES 2025. Yahoo Provides DSP Access to Roku CTV Supply Yahoo has partnered with US smart TV company Roku, allowing advertisers using Yahoos demand-side platform (DSP) to access Rokus CTV supply.

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VideoWeek

MAY 9, 2025

Top Stories Ad Tech Stocks Rise After Strong Earnings from The Trade Desk Demand-side platform The Trade Desk saw 25 percent year-on-year revenue growth in Q1, according to the company’s earnings released on Thursday, a return to form after it missed its targets in Q4. The deal is expected to close in Q2 2025.

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