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The Coalition for Privacy Compliance in Advertising (CPCA), a new industry body launched this year, has announced it is working with the UK’s data regulator the Information Commissioner’s Office (ICO) to develop a new privacy certification in the UK for adtech companies.
UPDATED: JUNE 2025) MarTech (Marketing Technology) and AdTech (Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. Technical advancements have blurred the lines between AdTech and MarTech to the extent that the terms are often used interchangeably.
A pattern emerged where adtech companies would scramble to find alternative signals that could fly under ITPs radar, then Apple would clamp down and close common loopholes. This game of cat and mouse between Apple and adtech has continued ever since. But these attempts were frustrated by indecision on Googles part.
As 2025 unfolds, privacy regulations such as GDPR, CCPA, and CPRA are tightening, and we are entering into a post-cookie-less era where understanding where the user is and what they want to see is the top priority for demand partners. It is a paradigm shift to move beyond identity-centric approaches in a cookieless world. Google [.]
billion in 2025 to $215.49 Such an SSP transcends basic inventory management, helping to fill ad slots and maximize yield while enabling those on the demand side to secure the best ad placements. Verified Market Research valued the global DSP market at $25.46 billion in 2024 and forecasted that it would reach $133.39
Adtech company AceeX announces a strong start to the year with a series of strategic moves that position the company for accelerated growth and deeper industry integration. In Q1 2025, AceeX status was approved as Vendor 1387 of IAB Europes [.]
In 2024, global retail media ad spending reached $154.8 increase in 2025, bringing the total to approximately $177.7 In this article, we uncover the hidden obstacles of retail media and provide insights into how retailers can overcome these roadblocks to build profitable, scalable ad businesses.
But as these platforms tighten their grip on the digital ad ecosystem, its clear that true independence means taking back control. In 2025, the path forward is bringing adtech operations in-houseowning the entire supply chain and making data-driven decisions without external gatekeepers. What Does AdTech Community Think?
But as these platforms tighten their grip on the digital ad ecosystem, its clear that true independence means taking back control. In 2025, the path forward is bringing adtech operations in-houseowning the entire supply chain and making data-driven decisions without external gatekeepers. What Does AdTech Community Think?
Congress urged to create a national standard for privacy by ad industry and business groups. Google Analytics might be violating the GDPR according to the Austrian DSB. Ad-supported Media Share in 2022. Despite soaring ad spending, ad-supported media’s share in total consumer time declined to its lowest ever in 2021.
The adtech industry must break free of third-party cookies to comply with newly enacted privacy laws. The buy side, sell side, and their tech partners are testing different approaches to build a privacy-first advertising ecosystem that reaches the right audiences. What Does the End of Third-Party Cookies Mean For AdTech?
Even with Google’s recent announcement postponing complete deprecation until at least 2025, Google’s move to deprecate third-party cookies on 1% of Chrome users earlier this year affects approximately 30 million people globally. But signal loss is nothing new.
Google’s latest announcement to halt the deprecation of third-party cookies in Chrome has sent shockwaves through the adtech industry. This week, Google threw the adtech industry for a loop by announcing a significant shift in its privacy strategy. There are mixed reactions to this news.
But by 2025, this promise has become increasingly difficult to realize at scale. GDPR, CCPA), is limiting marketers ability to target audiences with precision. Marketing in Transition: A Reassessment of Channel Prioritization Over the last decade, digital advertising offered the promise of precision, scale, and real-time feedback.
The move follows similar expansion into the ads business by US retailers such as Walmart, Instacart and Best Buy, hoping to offer advertisers insights into shopper behaviour. The company acquired PromoteIQ in 2019 but is reportedly now pushing its clients to use Criteo, a French adtech firm. Read more on VideoWeek.
The number of CTV users among Millennials (only in the US) has already reached almost 57 million, and by 2025, this rate is expected to exceed 62.5 However, to understand and increase the efficiency of ad campaigns, you need to apply CTV attribution tactics. and equipped with multiple filtering and targeting options.
Many adtech vendors offer shelter to weather-worn media owners by offering ten-year contracts for their services. Unscrupulous adtech companies have leveraged these hardships to lock publishers into restrictive 10, 15, or even 20-year contracts. Consider the cautionary tale of ad network Rocket Fuel.
UK Government Plans to Replace GDPR. The UK Government plans to replace GDPR with its own data protection system, culture secretary Michele Donelan told the Conservative Party Conference on Monday. “We We will be replacing GDPR with our own business- and consumer-friendly British data protection system,” Donelan announced. .
Schrems claimed that Meta, and specifically Facebook, had unlawfully used data which the tech giant had collected about him to target ads. TF1 will roll out new products in Q1 2025, including new premium display, playable and shoppable ad formats, as well as personalised content engines.
UK Government Pushes Ahead with Junk Food Ad Ban The UK government has confirmed it will push ahead with plans to ban TV ads for unhealthy foods before a 9:00pm watershed from October 1st 2025, and to totally ban online ads for unhealthy foods from that same date. The ECJ rejected the company’s appeal against a €2.4
Irish Data Regulator Fines LinkedIn €310 Million Over Ad Targeting Ireland’s Data Protection Commission has handed professional social network LinkedIn a €310 million fine today, stating that LinkedIn has violated Europe’s General Data Protection Regulation (GDPR) in its processing of personal data for behavioural analysis and ad targeting.
Five sources confirmed that the adtech giant has been secretly building its own OS to compete with Roku, Google and Amazon. Quantcast and Smartclip Provide Programmatic CTV Supply Quantcast, a programmatic advertising firm, has announced a new partnership with smartclip, RTL Group’s adtech unit.
With growing concerns over user privacy, data protection regulations like GDPR and CCPA, and the rise of consumer awareness about online tracking, the cookie’s days were numbered. This shouldn’t be taken for granted – the period from today until early 2025 is not a heck of a lot of time. Follow @illuminHQ
” Yet, the adtech side is thinking, “Darn.” Starting January 1, 2025 , the CTDPA will only grant a cure period if the Connecticut Attorney General sees fit, so be careful. The consumer side of me says, “Way to go!” Get in the Know About CTDPA.
The broadcaster aims to have 30 percent of revenues come from digital advertising by 2025. Added to the 22 percent from digital advertising, “this means one-third of Channel 4’s income was not from linear advertising,” the company said.
The consultation will run for 10 weeks, closing on 25th February 2025. The JV aimed t0 launch its streaming service, Venu Sports, this year, but an August ruling delayed the release until 2025 or later. Garnett said the motions were denied, and the case will go to trial on 6th October 2025. billion globally.
The news will be welcomed by publishers, many of whom say that running consent or pay mechanisms has a significant impact on their ability to monetise their ad inventory. But CEO Shay Segev told the FT that most of the top-ten markets in which DAZN operated were now profitable, with revenues expected to surpass $6 billion in 2025.
To gain insight into what lies ahead, weve consulted top industry expertsleaders in adtech, data analytics, and media buyingto share their perspectives on the biggest challenges, trends, fears and strategies that allowed them to thrive in programmatic advertising. Will that change in 2025? Will that change in 2025?
Top Stories Microsoft Shutters Xandr DSP, Citing AI Upheaval Tech giant Microsoft announced this week it is shutting down Microsoft Invest, the demand-side platform it bought (and rebranded) through its acquisition of end-to-end adtech business Xandr from AT&T. Upscale AI Raises $5.5
Meta has been fined €390 million by the Irish Data Protection Commission for GDPR violations in its personalised advertising. Comcast-owned FreeWheel has teamed up with adtech firm Blockboard to make its CTV inventory available to the latter’s advertising clients. Blockboard Unlocks FreeWheel’s CTV Inventory.
In this week’s Week in Review: Omdia predicts video ad spend will overtake social in 2025, Lightbox completes its seed funding round, and police raid Dentsu’s offices. Video Ad Spend to Overtake Search by 2025, Finds Omdia. The Week in Tech. Top Stories.
Havas Grows in Q1 with Close Eye on Tariff Impacts Havas has made “a good start to 2025”, according to the French agency group’s Q1 2025 results, reporting net revenue growth of 2.1 percent YoY. The agency saw particularly strong organic growth in Latin America (+16.6 percent) and North America (+3.2
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