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New Certification Initiative Launches to Give Ad Tech Clarity on GDPR Compliance

VideoWeek

The Coalition for Privacy Compliance in Advertising (CPCA), a new industry body launched this year, has announced it is working with the UK’s data regulator the Information Commissioner’s Office (ICO) to develop a new privacy certification in the UK for ad tech companies.

GDPR 64
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What’s the difference between AdTech and MarTech?

illumin

UPDATED: JUNE 2025) MarTech (Marketing Technology) and AdTech (Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. Technical advancements have blurred the lines between AdTech and MarTech to the extent that the terms are often used interchangeably.

MarTech 103
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A Brief Timeline of Signal Loss

VideoWeek

A pattern emerged where ad tech companies would scramble to find alternative signals that could fly under ITPs radar, then Apple would clamp down and close common loopholes. This game of cat and mouse between Apple and ad tech has continued ever since. But these attempts were frustrated by indecision on Googles part.

Cookies 91
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How Identity-Free Targeting is Changing Post-Cookie Advertising

AdPushup

As 2025 unfolds, privacy regulations such as GDPR, CCPA, and CPRA are tightening, and we are entering into a post-cookie-less era where understanding where the user is and what they want to see is the top priority for demand partners. It is a paradigm shift to move beyond identity-centric approaches in a cookieless world. Google [.]

Cookies 52
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The Evolution Of Programmatic: How DSPs and SSPs Are Redefining Their Value for Advertisers and Publishers

Ad Monsters

billion in 2025 to $215.49 Such an SSP transcends basic inventory management, helping to fill ad slots and maximize yield while enabling those on the demand side to secure the best ad placements. Verified Market Research valued the global DSP market at $25.46 billion in 2024 and forecasted that it would reach $133.39

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Aceex Kicks Off 2025 with TCF Vendor Status

Exchange Wire

Ad tech company AceeX announces a strong start to the year with a series of strategic moves that position the company for accelerated growth and deeper industry integration. In Q1 2025, AceeX status was approved as Vendor 1387 of IAB Europes [.]

Ad Tech 59
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The Hidden Challenges of Retail Media: What No One Tells You About Scaling Your Ad Business

Advendio

In 2024, global retail media ad spending reached $154.8 increase in 2025, bringing the total to approximately $177.7 In this article, we uncover the hidden obstacles of retail media and provide insights into how retailers can overcome these roadblocks to build profitable, scalable ad businesses.

Retail 52