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The Evolution Of Programmatic: How DSPs and SSPs Are Redefining Their Value for Advertisers and Publishers

Ad Monsters

billion in 2025 to $215.49 Such an SSP transcends basic inventory management, helping to fill ad slots and maximize yield while enabling those on the demand side to secure the best ad placements. Verified Market Research valued the global DSP market at $25.46 billion in 2024 and forecasted that it would reach $133.39

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What’s the difference between AdTech and MarTech?

illumin

UPDATED: JUNE 2025) MarTech (Marketing Technology) and AdTech (Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. Technical advancements have blurred the lines between AdTech and MarTech to the extent that the terms are often used interchangeably.

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How Identity-Free Targeting is Changing Post-Cookie Advertising

AdPushup

As 2025 unfolds, privacy regulations such as GDPR, CCPA, and CPRA are tightening, and we are entering into a post-cookie-less era where understanding where the user is and what they want to see is the top priority for demand partners. It is a paradigm shift to move beyond identity-centric approaches in a cookieless world. Google [.]

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A Brief Timeline of Signal Loss

VideoWeek

A pattern emerged where ad tech companies would scramble to find alternative signals that could fly under ITPs radar, then Apple would clamp down and close common loopholes. This game of cat and mouse between Apple and ad tech has continued ever since. But these attempts were frustrated by indecision on Googles part.

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The Hidden Challenges of Retail Media: What No One Tells You About Scaling Your Ad Business

Advendio

In 2024, global retail media ad spending reached $154.8 increase in 2025, bringing the total to approximately $177.7 In this article, we uncover the hidden obstacles of retail media and provide insights into how retailers can overcome these roadblocks to build profitable, scalable ad businesses.

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Happy Ever After or a Deal with the Devil? Why Ten-Year Ad Tech Contracts Set a Dangerous Precedent

Ad Monsters

Many ad tech vendors offer shelter to weather-worn media owners by offering ten-year contracts for their services. Unscrupulous ad tech companies have leveraged these hardships to lock publishers into restrictive 10, 15, or even 20-year contracts. Consider the cautionary tale of ad network Rocket Fuel.

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The New Marketing Mix: Why CMOs Are Refocusing on Owned Media Channels

Digital Ad Blog

But by 2025, this promise has become increasingly difficult to realize at scale. GDPR, CCPA), is limiting marketers ability to target audiences with precision. Marketing in Transition: A Reassessment of Channel Prioritization Over the last decade, digital advertising offered the promise of precision, scale, and real-time feedback.