Martech

AUGUST 19, 2024

Personalized engagement : Using tailored messaging addresses specific challenges, increasing the likelihood of conversion. They also reveal shifts in market demand and highlight key topics in conversations with target accounts. It enables you to create personalized strategies that enhance lead conversion and foster customer loyalty.

Marketing

Martech

SEPTEMBER 5, 2024

The experiment The Obility team looked at 11,286 responsive paid search ads that ran between January 2023 and August 2024. The results Among the findings: A demo CTA generally drew a higher conversion rate, but the free trial call to action drove a higher click-through rate (CTR).

Non-Profit

Adweek

JULY 11, 2025

Click-through rates are up—indicating high engagement—but conversion rates in the first half of the event are softer as shoppers wait for what they perceive to be the best deals,” said Mike Feldman, svp of commerce at Flywheel. Momentum Commerce said that sales during the third day of the event were up 165% year-over-year.

Click Through Rate

Martech

SEPTEMBER 30, 2024

2024 has brought us into the “trough of disillusionment” for generative AI. And doesn’t this also affect SEO and conversion rates? Better conversion rates across personas, segments, channels, industries and products. Again, these aren’t hand-waving claims — as of 2024 — the market has already proven them.

Marketing

Martech

DECEMBER 12, 2024

Pratt writes : Consider some figures from the 2024 report “Scaling AI Initiatives Responsibly,” published by research firm IDC. It found that organizations with mature AI practices dubbed AI Masters still have a 13% failure rate on average. Key features include: Rapid personalization. The tool generated 1.2

MarTech

Single Grain

JULY 1, 2025

While you might think this engagement would lead to conversions, most LinkedIn ads tend to fade into the background noise of busy professionals’ feeds. But what if your ads could start actual conversations, guide prospects through personalized journeys, and generate qualified leads at scale?

Conversion

Martech

SEPTEMBER 10, 2024

Several reports this year have shown that advertising costs increased: Google search CPCs up 9%, pushing ad spend up 17% – leading to brands looking to diversify their ad spend.

CPC

Martech

OCTOBER 29, 2024

For brands focused nationwide, ad spending has shifted (slightly) to geography that tends to have higher conversion rates and are not feeling the impact of the elections.” Dig deeper: 2024 elections playbook works for brands too Email: Business email address Sign me up! Non-swing states received 2.2x more versus swing states.

CPM

Single Grain

JULY 4, 2025

While most marketers continue to send static emails that often go ignored, a select few are transforming their inboxes into dynamic conversion engines. Plus, interactive email widgets are more engaging, leading to higher conversion rates. UTM parameter integration: Track widget-specific traffic sources and conversions.

Conversion

Martech

AUGUST 8, 2024

Take our brief 2024 MarTech Replacement Survey It can be a game changer when it comes to marketing technology stacks. Performance metrics: Evaluate each tool’s effectiveness based on key performance indicators (KPIs) such as lead generation, conversion rates and customer engagement. If it’s not used weekly, flag it.

ROI

Martech

AUGUST 13, 2024

For instance, when analyzing content marketing data, you might need to look at page views, unique visitors, time on page, scroll depth, backlinks, bounce rate, keyword rankings, click-thru rate, conversion rate, pages per session, etc. Are you getting the most from your stack? Processing.

Marketing

Martech

MARCH 26, 2025

A new report found that 41% of brands now use AI for video creation, up from 18% in 2024. Engagement findings from the report include: Videos under 1 minute maintain the highest average engagement rates (50%), followed by 13 minute videos (46%) and 35 minute videos (45%). It also addressed video engagement and budget trends.

Conversion Rate

Martech

OCTOBER 31, 2024

“When we got to a certain level of scale,” he said, “we looked at conversion level by age. Highest conversion rate by decade: twenties. It has the best conversion rate (85%) and response rate (84%). Guess what we found? ” It’s not just for young people, of course.

Marketing

Martech

JULY 15, 2024

Conversion Rate: This KPI measures the percentage of potential customers who take a desired action, such as making a reservation or signing up for a newsletter. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing. Now it’s your turn to give MarTechBot a try.

ROI

Single Grain

JULY 25, 2025

Landing page design agencies have become essential partners for businesses seeking to maximize conversion rates in an increasingly competitive digital landscape. billion in 2024 to $107.21 billion in 2024 to $107.21 Professional agencies achieve median conversion rates of 6.6%

ROI

Martech

DECEMBER 3, 2024

A pipe to close conversion rate of around 20% to 30% was once considered a good average. What is working in 2024 Despite all the above challenges, Demandbase is identifying strategies that are proving beneficial in the B2B space. The full report on B2B advertising in 2024 can be downloaded here (registration required).

Marketing

Single Grain

AUGUST 4, 2025

The Performance Impact: Quantified Results That Matter The conversation around AI marketing effectiveness has shifted from theoretical potential to measurable business outcomes. The ability to trace phone conversions back to specific keywords and ads transforms how you think about media spend allocation.”

Marketing

Single Grain

JUNE 1, 2025

AI-powered audience targeting delivers precision at scale by analyzing hundreds of data points to identify specific segments most likely to convert, with companies like Booking.com seeing up to 73% higher conversion rates through predictive audience modeling. Continuously feed conversion data back into your AI systems.

ROI

Martech

JUNE 26, 2025

Why generic outreach fails in enterprise GTM According to the 2024 LinkedIn-Edelman B2B Thought Leadership Impact Report : 71% of decision-makers say that poorly targeted sales outreach can damage their perception of a brand. 42% say they are less likely to consider a vendor after receiving irrelevant or overly aggressive outreach. .”

Marketing

Martech

OCTOBER 24, 2024

Personalization, powered by genAI, allows marketers to create tailored interactions that increase conversions, customer loyalty and revenue. GenAI tailors experiences based on customer behavior, increasing conversion rates. 2024 Out of 64 unique use cases across these 2,324 tools, the top 14 account for 73% of all use cases.

MarTech

Single Grain

MAY 12, 2025

It’s become an essential channel that drives discovery, engagement, and conversions at remarkable rates. more authentic than brand-created content and driving higher engagement rates. in 2024, substantially outperforming the 5.3% engagement rate for campaigns with macro-influencers.

Marketing

Single Grain

APRIL 24, 2025

billion in 2024, sending a clear message to marketers everywhere: multisensory, interactive brand experiences aren’t just innovativethey’re essential. Brands using immersive product demonstrations during launches experienced a 22% higher conversion rate, demonstrating the tangible business impact of these interactive experiences.

Marketing

Single Grain

JULY 19, 2025

In a survey conducted in late 2024, 22% of news companies reported using hybrid or dynamic paywalls, and they’re seeing remarkable results. Over-optimization for short-term conversions can damage long-term brand value as publishers risk reducing local news coverage by 5.1%

Conversion Rate

Single Grain

MAY 13, 2025

Key Takeaways AI is revolutionizing creative ad production with a 220% increase in usage during 2024, enabling hyper-personalization, real-time optimization, and enhanced efficiency while maintaining human oversight for strategy and emotional resonance. Conversational, unscripted dialogue. Minimalistic production techniques.

Marketing

Single Grain

JULY 31, 2025

Generative Engine Optimization Marketing (GEO) is a strategic approach to digital marketing that focuses on optimizing content specifically for AI-driven search engines and conversational interfaces. When a CMO asks an AI assistant about marketing automation solutions or conversion optimization strategies, whose company gets mentioned?

SEO

illumin

JUNE 12, 2025

billion in 2024 and surpasses the previous record of $22.9 in spending, up $27 from 2024. Time-sensitive reminder emails are proven to drive strong conversion rates, making them a powerful tool in the final days of Father’s Day campaigns. This marks a jump from $22.4 billion set in 2023.

Advertising

Single Grain

APRIL 24, 2025

Reddit’s search visibility nearly tripled in 2024, jumping from a Visibility Index of 667.8 What Is Forum SEO and Why Does It Matter in 2024? According to Influencer Marketing Hub, Reddit’s Visibility Index nearly tripled in 2024 , increasing from 667.8 to a staggering 1942.3. to 1942.3 (+1,274 points). to 1,942.3)

SEO

Single Grain

JULY 25, 2025

billion in 2024 with projected 5.3% Drift – Best for Conversational Marketing Drift combines conversational marketing with account-based personalization, enabling real-time engagement through chatbots and live chat tailored to specific accounts and buyer personas.

SEO

Single Grain

MAY 5, 2025

In this comprehensive guide, we’ll explore the proven account-based advertising strategies that leading B2B marketers are implementing to drive engagement, accelerate pipeline velocity, and boost conversion rates. This trend reflects the critical importance of tailored messaging in account-based advertising strategies.

Account-Based Advertising

Single Grain

AUGUST 4, 2025

81% of B2B marketers were already using generative AI tools in 2024, up from 72% the previous year —a nine-percentage-point jump that signals explosive uptake across content creation, campaign personalization, and optimization workflows. When implemented correctly, these tools can significantly improve conversion rates and deal velocity.

Marketing

Martech

OCTOBER 22, 2024

About 50% of marketers prioritize lead generation in their campaigns and 65% cite generating traffic and leads as their biggest marketing challenge, per HubSpot’s 2024 State of Marketing Report. Conversely, lower points should be given to leads outside your service area.

Communications

Single Grain

JULY 23, 2025

Nike’s psychographic micro-segmentation campaigns drove a 23% year-over-year increase in digital sales in 2024, demonstrating how granular psychological insights can drive meaningful revenue growth for established brands. For marketing executives, this translates to improved customer lifetime value alongside higher conversion rates.

Marketing

Single Grain

JULY 29, 2025

conversion rate —more than double the 1.5% rate of non-geo-targeted messages. Benefit Category Key Impact Business Application Priority Level Conversion Rate Improvement 3.8% annual growth rate Competitive positioning High SMB Adoption Rate 27.5% conversion rate , significantly outperforming the 1.5%

Geo targeting

Single Grain

AUGUST 1, 2025

billion in 2024, is projected to grow to $26.99 Fortune Business Insights reports that 35% of businesses had integrated AI by 2024, and 90% say they use AI to remain competitive. The global artificial-intelligence-in-marketing market, valued at $20.44 billion in 2025 , expanding at a 25.0% CAGR through 2030.

Marketing

Single Grain

JULY 29, 2025

It’s translating those insights into actionable creative adjustments that drive qualified leads closer to conversion. Our methodology prioritizes platforms that demonstrate measurable impact on deal velocity and conversion rates rather than vanity metrics. The challenge isn’t just measuring sentiment.

ROI

Single Grain

APRIL 30, 2025

As of 2024, 72% of organizations have a digital accessibility policy, according to PixelPlex. Accessibility principles improve usability for all users, driving better engagement and higher conversion rates. SEO and Conversion Benefits Many accessibility practices directly align with search engine optimization best practices.

SEO

Single Grain

JULY 25, 2025

Advertisers allocated 39% of their total digital ad budgets to LinkedIn Ads in 2024, up from 31% the previous year , representing billions of dollars in marketing investment. Their platform emphasizes conversion optimization and pipeline development. The stakes couldn’t be higher.

SEO