2024 Brand Awareness Conversion Retargeting 
Basis
JANUARY 22, 2023
Certain targeting strategies are more helpful against specific end goals and KPIs, but there’s one tactic that will always add to the overall performance of your digital program: retargeting. Retargeting Ads and Programmatic Let’s kick off with the basics: What is retargeting, and why is it so crucial?
MNTN
FEBRUARY 6, 2024
This article delves into the intricacies of OTT advertising, exploring how it works in 2024 and why it’s becoming an indispensable part of modern digital marketing strategies. You can also use first-party data from your own website visitors and reach them with retargeting ads on their other devices and OTT.
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MNTN
MARCH 29, 2024
In the grand scheme of things — and by “things,” we mean “TV advertising” — it’s fairly easy for retailers to generate brand awareness. Awareness gets raised, and they’re well on their way to a conversion. Increase conversion rates? If that sounds like a performance marketing channel, you’d be right.
Basis
JANUARY 24, 2024
Over the course of 2024, Google plans to deprecate third-party cookies in Chrome, removing cookies for 1% of users in Q1 and the rest later in the year. to maintain their brand recognition. This is beneficial not only for brand awareness, but also for filling retargeting pools.
Smart-Hub
MARCH 19, 2024
In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). For the same reason, native ads help marketers drive brand awareness. Native ads usually record conversions only after the click, meaning they are easier to measure.
MNTN
APRIL 9, 2024
Social Media With more than 5 billion users as of January 2024, a presence across multiple social media platforms is a must for facilitating meaningful interactions with your customers. Businesses often use social media campaigns to create brand awareness and reach customers at the consideration stage.
Basis
AUGUST 30, 2022
Even still, CTV ad spend has skyrocketed recently, thanks to the powerful brand awareness, leads, and sales the format offers. billion by 2024, and account for 7.6% Remember when we mentioned that standout CTV ads tell a compelling story about your brand? Ad spend on the channel is projected to hit $29.5
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