Martech

MAY 22, 2023

Marketing budgets remain flat in 2023 having failed to climb back to pre-COVID levels. CMOs do propose to increase social advertising spend, but among the categories likely to take a hit are search advertising, SEO and digital OOH. But almost one quarter, 23%, do expect to make cuts.

MarTech 112

MarTech Marketing SEO Search Advertising 112

Basis

MAY 4, 2023

In real terms, ad spending is doing just fine [:07] After a rocky 2022, many anticipated 2023 to be a year of serious cutbacks to ad spending. Learn more about the latest forecasts and financial updates and what they mean for advertisers. This piece explores what exactly Hinton is concerned about. What downturn?

Marketing 52

Marketing Search Advertising Ad Tech Social Advertising 52

Single Grain

JULY 19, 2023

In this post, we’ll go through the social media advertising trends that are expected to rise in popularity – and that you should consider adding to your social advertising strategy. Work With Us Which Social Media Platforms Should You Focus On? How can brands use search advertising on social media?

Media 73

Media Advertising A/B Testing Education 73

Basis

JANUARY 3, 2024

In 2023 alone, the platform announced Reddit Brand Lift and Reddit Conversion Lift for enhanced measurement, as well as Product Ads and Contextual Keyword Targeting. Does advertising on Reddit makes sense for all brands?

Advertising 65

Advertising Audience A/B Testing Brand Lift 65