Basis

MAY 4, 2023

In real terms, ad spending is doing just fine [:07] After a rocky 2022, many anticipated 2023 to be a year of serious cutbacks to ad spending. Learn more about the latest forecasts and financial updates and what they mean for advertisers. Test Your Digital Advertising Knowledge! But the numbers tell a different story.

Marketing 52

Marketing Search Advertising Ad Tech Social Advertising 52

Martech

MAY 22, 2023

Marketing budgets remain flat in 2023 having failed to climb back to pre-COVID levels. CMOs do propose to increase social advertising spend, but among the categories likely to take a hit are search advertising, SEO and digital OOH. But almost one quarter, 23%, do expect to make cuts.

MarTech 88

MarTech Marketing SEO Search Advertising 88

Single Grain

JULY 19, 2023

As any savvy marketer knows, the social media landscape is constantly changing. The advertising tactics you used in previous years may not generate the same level of leads and conversions today. Work With Us Which Social Media Platforms Should You Focus On? Because of that, more advertisers are investing in Instagram ads.

Media 73

Media Advertising A/B Testing Education 73

Basis

JANUARY 3, 2024

Amongst advertisers, the platform isn’t as widely leveraged as YouTube or TikTok. If you want to learn more about what Reddit is, what it offers advertisers, and how to make the most of its advertising opportunity, you’ve come to the right place. Does advertising on Reddit makes sense for all brands?

Advertising 68

Advertising Audience A/B Testing Brand Lift 68