Martech

MAY 22, 2023

Marketing budgets remain flat in 2023 having failed to climb back to pre-COVID levels. CMOs do propose to increase social advertising spend, but among the categories likely to take a hit are search advertising, SEO and digital OOH. It’s an environment that demands efficiency and demonstrable ROI.

MarTech 90

MarTech Marketing SEO Search Advertising 90

Single Grain

JULY 19, 2023

In this post, we’ll go through the social media advertising trends that are expected to rise in popularity – and that you should consider adding to your social advertising strategy. Work With Us Which Social Media Platforms Should You Focus On? How can brands use search advertising on social media?

Media 73

Media Advertising A/B Testing Education 73

Single Grain

NOVEMBER 8, 2023

Updated November 2023. Running paid advertising campaigns on social media has become a staple in any digital marketing strategy. But in an ever-changing environment where bids rise and new ad types become available, advertisers struggle to stay up to date with the latest changes.

Agency 52

Agency Media Social Advertising Audience 52

Single Grain

MAY 2, 2023

It allows advertising teams to spend less time on manual tasks and make better PPC decisions. Dive Deeper: Top 6 Tips for Executing a Successful B2B PPC Strategy in 2023 Benefits of PPC Automation PPC automation does more than streamline your existing process. This makes monitoring a PPC campaign easy, maximizing your ROI and ROAS.

Machine Learning 52

Machine Learning A/B Testing Ad Targeting ROI 52

Single Grain

MAY 19, 2023

It involves creating relevant and informative content, optimizing for search engines, leveraging social media, and nurturing leads to drive organic traffic, The definition of inbound marketing has expanded beyond its traditional focus on content marketing and SEO. But CRO solves a lot of the problems of declining ROI.

Marketing 52

Marketing Audience Media Conversion 52