Ad Rants

JULY 25, 2022

Here are the top 6 trends that you can expect to see in 2022: 1. The continued growth of voice search. As more people use voice assistants such as Google Home and Amazon Echo , PPC campaigns will need to adapt to this new way of searching. Increased adoption of AI and machine learning.

Machine Learning 240

Machine Learning Mobile Search Conversion Rate Conversion 240

Adtelligent

JULY 19, 2022

The price depends on the popularity of the keyword and on the search engine itself. Mobile search advertising is on the rise. Considering these stats, it is only logical that optimizing mobile search engines should be a priority for advertisers. Semantic search. Lead form ads in search. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Single Grain

JUNE 5, 2023

Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. Statista ) Search advertising will continue dominating the paid media space from 2019 to 2027. Statista ) Search advertising generates the majority of both mobile and desktop revenue. billion during Black Friday in 2022.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

DECEMBER 20, 2019

Google's definition is: Smart Bidding is a subset of automated bid strategies that use machine learning to optimize for conversions or conversion value in each and every auction — a feature known as ‘auction-time bidding.’. Google’s AI system uses machine learning to automatically optimize for conversions in each auction.

Machine Learning 105

Machine Learning Conversion Rate SEO Audience 105

Single Grain

DECEMBER 6, 2019

By 2022 , chatbots will help businesses save over $8 billion per annum. Consider these numbers : 50% of all searches will be via voice by 2020. 55% of all American homes will own a smart speaker by 2022. Voice shopping is set to jump to $40 billion in 2022 , up from $2 billion today. 26) Big Data and Deep Learning.

Marketing 145

Marketing SEO Conversion Audience 145