YieldBird

MAY 31, 2023

According to AppsFlyer , in 2022, app install fraud remained a significant concern, resulting in a substantial global financial risk of $5.4 And the numbers are getting bigger; when comparing the average fraud rate in H1 2022 vs. H2 2022, we see a 40% increase in iOS and a 46% rise in Android. billion in ad spend.

Affiliates 52

Affiliates CPC Viewability Click Through Rate 52

Digiday

MARCH 5, 2023

“It’s expansive in the promise and the opportunity of what [commerce media] can be, but we also need to be really clear about the reality of ‘You don’t understand, I can’t even get 50% viewability on the retail media’,” said George, partner and commerce media leader at McKinsey. billion by 2025.

Media 69

Media Click Through Rate Agency Conversion 69

InMobi

MARCH 1, 2022

3) Engagement Metrics Data around how users are interacting with and engaging with ads (think click-through rates, viewability rates, video completion rates, etc.)

Advertising 59

Advertising Click Through Rate Machine Learning Viewability 59

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. Decent viewability. Accidental clicks inflating a fake high click through rate.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

SODP

JUNE 8, 2023

The ad network’s viewable CPM bid strategy, however, only requires advertisers to pay for impressions that are measured as viewable. GDN has different metrics for what counts as a viewable ad. For example, display ads generally count as a viewable ad when at least 50% of the ad’s area appears on screen for at least a second.

CPM 52

CPM CPA CPC Real Estate 52

InMobi

MAY 21, 2019

billion by 2022. Share of in-app ads that are viewable: Around 60 percent of all mobile in-app ads were deemed to be valid and viewable by digital media measurement company Moat between April and June of 2018. Between 2016 and 2017, in-app video ads click-through rates (CTR) grew 300 percent.

Advertising 52

Advertising Mobile Ads Video Ads Viewability 52

Monetize More

AUGUST 16, 2022

This post was most recently updated on August 24th, 2022 Google AdSense helps you generate revenue by displaying ads on your website. Generally, placing your ads within or near your blog content will get you quality click-through rates because they’re in a position where people can easily see them.

SEO 52

SEO Banner Click Through Rate Viewability 52

Digital Remedy

JANUARY 31, 2022

In 2022, it is estimated that there will be 221.5m In 2022, the number of U.S. Include a Call To Action (CTA) & Consider Companions: A direct CTA drives higher click-through-rates and promotes engagement. After several years of growth, the share of U.S. digital audio subscription revenues will peak at 63.9%

Advertising 52

Advertising Click Through Rate Audience Ad Space 52

Ad Monsters

JUNE 23, 2022

The 2022 Cannes Yacht LUMAscape is out. Terence Kawaja (@tkawaja) June 20, 2022. Spectrum Reach (@SpectrumReach) June 22, 2022. LIONS | The Home of Creativity (@Cannes_Lions) June 21, 2022. Agency Loft (@Agency_Loft) June 23, 2022. IBM News (@IBMNews) June 20, 2022. What recession?

Ad Tech 105

Ad Tech Advertising Cookies Viewability 105

Martech

MARCH 15, 2022

As users see more relevant ads, click-through rates improve, leading to a better ROI. Zero percent viewability caused by invisible ads, arbitrage, domain spoofing, site bundling, click farms, etc. This leads to users seeing more relevant ads based on their psychographic, demographic, and behavioral patterns.

First-Party Cookies 128

First-Party Cookies Cookies Impressions Ad Exchange 128

Monetize More

DECEMBER 28, 2022

This post was most recently updated on December 29th, 2022 Ever stumbled across the Display Lumascape before as a publisher? Publishers value metrics such as viewability since they aid in monitoring ad performance and audience numbers. I’m sure you must have heard about the Display Luma. Key Companies : TagMan, Tealium, ensighten.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52