Remove 2022 Remove Click Through Rate Remove Viewability
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Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Seosandwitch ) Bing Ads demonstrate an average click-through rate (CTR) of 2.83% across all industries. of Google’s revenue comes from pay-per-click ads. billion USD. Techjury ) U.S. billion USD.

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The Prevention of Ad Fraud

YieldBird

According to AppsFlyer , in 2022, app install fraud remained a significant concern, resulting in a substantial global financial risk of $5.4 And the numbers are getting bigger; when comparing the average fraud rate in H1 2022 vs. H2 2022, we see a 40% increase in iOS and a 46% rise in Android. billion in ad spend.

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Programmatic 101: What is Programmatic Video Advertising?

Basis

However, there can be limitations with reporting for advanced TV depending on how you end up buying the inventory—if you’re buying traditional TV spots, for example, you won’t be able to track things like click-through-rate or viewability. —.

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In-App Mobile Video Advertising: What You Need to Know

InMobi

in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. Video ads are also highly viewable as well, making them great for top-funnel and mid-funnel campaigns. In Q1 2019, the average CTR for a video ad in the U.S. was 3.16%.

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Intrinsic In-Game (IIG) Advertising Measurement Standards: What They Mean for In-Game Advertising

Clearcode

The new draft version of proposed changes to the Intrinsic In-Game (IIG) Measurement Standards was released in June 2022 and open for public comments to July 2022. The new standards were then published in August 2022. IIG minimizes the threat of ad fraud in relation to viewability, impressions, reach / frequency, and engagement.

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The Benefits of Mobile in a Post-IDFA Landscape

InMobi

hours a day on mobile in 2022, according to eMarketer’s estimates , with China expected to reach this level of mobile consumption by 2023. For example, InMobi’s own data has found that, compared to the average click-through rate (CTR) for banner ads, vertical videos perform 11x better. In the U.S.,

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The Prevention of Ad Fraud

YieldBird

According to AppsFlyer , in 2022, app install fraud remained a significant concern, resulting in a substantial global financial risk of $5.4 And the numbers are getting bigger; when comparing the average fraud rate in H1 2022 vs. H2 2022, we see a 40% increase in iOS and a 46% rise in Android. billion in ad spend.