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The WIR: AppLovin Overtakes The Trade Desk, WBD Posts Streaming Gains but Linear Declines, and Video Investment Fuels The Independent’s US Growth

VideoWeek

Top Stories AppLovin Overtakes The Trade Desk as Largest Publicly Traded Ad Tech Business Mobile ad tech specialist AppLovin saw its share price shoot up by nearly 50 percent this week off the back of strong Q3 earnings, taking its market cap to over $82 billion. Read more on VideoWeek.

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Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of total digital ad expenditure.

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How are Advertisers Reacting to ATT?

InMobi

in April 2021, has caused shockwaves throughout the mobile advertising industry. Why not just switch in-app ad budgets to where you still can? In the short term, many advertisers simply reallocated their mobile ad budgets to spend more on Android. These kinds of metrics are largely unimpacted by ATT.

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Improving Video Programmatic Health in 2023

Monetize More

Source: Google Ad Manager Internal Data, Q4 2020 – Q1 2021, Global). Viewable : Viewability Measurement, 3P Verification (The 3P’s are Premium, Placement and Player). For instance: line items, ad units, platforms or apps. Predicted Viewability Bucket. The numbers below speak for themselves.

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Six Months Of ATT: The Story Behind The Numbers

InMobi

Contrary to industry estimates ( like this ) which predicted a 5-15% impact on ad revenue, overall ad spends on InMobi Exchange did not see much impact. The quarter-on-quarter ad spend trend in 2021 showed seasonality similar to previous years. Android) at the expense of non-addressable ones.

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The App Developer’s Holiday Checklist

Digital Turbine

In 2021, DT FairBid saw a 24% increase in publisher revenues across the platform comparing Q3 to Q4. Brands, now having a better understanding of the attention economics of mobile games , are more excited than ever to find the high viewability, completion rates, and attention scores available through in-app mobile ad formats.

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The WIR: UK SVOD Subs Fall, Twitter’s Content Moderation Chief Resigns, and IPG Turns to Quantum Computing for Optimisation

VideoWeek

Twitter Sells Ads Through Inmobi, Content Moderation Chief Resigns Twitter has started selling inventory through mobile ad network Inmobi, as the struggling social media firm aims to recoup lost ad revenues. Despite the drop, Netflix remains the most popular service, reaching 16.96 million), Disney+ (7.14