2021 Demand Side Platform GDPR 
Digiday
SEPTEMBER 29, 2022
IAB Europe’s key findings : 16% of advertisers now have an “in-house model” of programmatic trading, down from 50% in 2021. IAB Europe’s key findings : 16% of advertisers now have an “in-house model” of programmatic trading, down from 50% in 2021.
Single Grain
MARCH 16, 2020
Such data is the most valuable asset of the company, especially in regards to CCPA and GDPR data reselling restrictions. The GDPR is “intended to reshape the way that user data is gathered and processed [and] dictates strict rules of conduct for businesses who collect information from consumers.”
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Clearcode
OCTOBER 21, 2024
On January 7, 2021, the British Competition and Markets Authority (CMA) launched an investigation into Google’s project to prevent Google from gaining a dominant position in the AdTech market. In January 2021, Google claimed that FLoC was at least 95% as effective as third-party cookies for tracking.
Clearcode
JANUARY 22, 2023
Typically, an AdTech company, such as a supply-side platform (SSP) or demand-side platform (DSP) , will create a third-party cookie either by placing their code on a website or via a process called piggybacking. 2018: The EU’s GDPR goes into force on May 25, 2018.
Digiday
DECEMBER 20, 2022
Earlier this year Digiday revealed how Apple was seeking talent to build a demand-side platform — one of the most egregious of advertising technologies, according to Apple’s public proclamations. ” And it is for such ignominious lows, that Meta CEO Mark Zuckerberg makes this list. .”
Lemonads
NOVEMBER 29, 2020
DSPs, (demand-side platforms) which facilitate the process of buying ad inventory on the open market, provide the ability to reach your target audience due to the integration of DMPs (data management platforms). of all digital display advertising spend in 2021 despite a downturn due to the pandemic.
Digiday
JUNE 8, 2022
Over 2,000 advertisers placed ads where Yahoo ConnectID was enabled as of December 2021. In September 2021, private equity firm Apollo Management Group acquired a 90% stake in Verizon Media and changed its name back to Yahoo. In 2021, Epsilon united CORE ID with The Trade Desk’s Unified ID 2.0 Yahoo owns ConnectID.
Expert insights. Personalized for you.
69 
Let's personalize your content