Martech

MAY 26, 2022

Google Ads is reminding advertisers about some changes to its audience targeting and reporting features. These changes, which were shared via email with advertisers, are fairly minor and some have already started rolling out to accounts. Reuse audiences. Advertisers will be able to reuse audiences across campaigns.

Ad Audience 117

Ad Audience Audience MarTech Advertising 117

Martech

AUGUST 25, 2022

Performance Max campaigns from Google are causing quite the stir in the advertising world. It’s one of the fastest major launches we’ve seen, with the product going from general availability (Nov 2021) to forced migration (Sep 2022) in less than a year. It’s like putting a flea in a small box.

Machine Learning 117

Machine Learning Conversion Geo targeting Audience 117

Karola Karlson

JANUARY 2, 2023

In 2023, as Instagram Reels and Stories have finally taken the #1 spot in advertisers’ priority lists, you should put more effort into improving your IG campaigns. In this chapter of our Instagram Advertising Guide , we’re going to discover all the different Instagram target audiences. Facebook Saved Audiences.

Ad Targeting 97

Ad Targeting Retargeting Audience ROI 97

Single Grain

JULY 25, 2023

Facebook Ads statistics play a key role in optimizing your ad campaigns and staying ahead of the competition in the advertising landscape. So it’s no wonder Facebook has remained relevant, globally dominating the online advertising space. billion of ad revenues worldwide will come from Facebook, while the remaining 41.5%

Click Through Rate 52

Click Through Rate Impressions Audience Ad Audience 52

Clearcode

JANUARY 26, 2023

The past few years in programmatic advertising have been dominated by the various privacy changes introduced by governments and tech giants like Google, Apple and Mozilla. The main reason for the decline of third-party cookies in the web browsers is the changing privacy landscape in programmatic advertising.

Cookies 73

Cookies First-Party Cookies GDPR Retargeting 73

NewProgrammatic

SEPTEMBER 8, 2021

Digital advertising encompasses a wide range of advertising methods. And it might seem like just about anything in terms of advertising has been done already. The bravest attempts at pioneering in advertising, such as Uber’s clever drone campaign , have left the world speechless. Contextual advertising.

SEO 52

SEO Ad Exchange Audience Affiliates 52

Ad Wisey

AUGUST 15, 2023

A staggering 19% growth from 2021, this trend promises even more sales opportunities this high season. There are a few good reasons to get started with your online advertising as early as 8 weeks before the sales start: 1. Dramatic difference in ad costs Let’s consider two scenarios.

Retargeting 98

Retargeting eCommerce CPA Machine Learning 98